Posts Tagged Branding

How To Fight The Cost Of “Free” Media

There’ IS a price to “FREE” media production; while it may not show on the books, it will show on your brand. Buying radio or television media production is every creative’s worst nightmare. The schedules are hard to plan – especially in the “Political” and “Sporting” blitz […]

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Can Peer Pressure Harm Your TRUE Brand?

We all want to be liked.  We all want to be the coolest and we all care what others think of us.  This is true in the corporate world, as well as in our personal lives.  But how do you know when to take peers’ “advice” and […]

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Leadership – 4 Ways to Battle “That’s Not My Job”

Whatever happened to the “One for all, and all for one!” mentality of yester-year?  Is this a by-product of downsizing? Corporate America has lost its sense of loyalty to its employees, forcing a loss of loyalty and pride of job from its employees.  Workers are carried along […]

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What’s In A Social Media Name?

One must be mindful of company name when joining social media outlets. Facebook and Twitter have millions of users so one assumes this tool would be on the forefront of any business person’s mind before making a huge name announcement. Alas, last week Netflix CEO Reed Hastings […]

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Social Media = ENGAGEMENT Not Numbers!

Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client […]

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VIDEO: “Are You Too Big To SMILE?”

CreateWOWmarketing travels through rural Iowa asking the simple question, “Is your brand too big to smile?” Finding that small town courtesy and respect seems to reflect in a size of company brand as well, Andrew B. Clark (The Brand Chef) questions why and how your brand could […]

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Finding The Face Of Ag Marketing

If you didn’t realize it, AGRICULTURE is big business – not just the growing of plants and livestock production aspects, which luckily has seen an uptick even in the struggling financial economy as of late.  We’re talking the business of being involved in the “Ag” world. Agritourism, […]

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Good Social Media Practice Or Customer Stalking?

Brands on Twitter and Facebook have a unique challenge when it comes to building community and support for their brand.  Do the brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to […]

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WOW Seminar – Put a Face on Your Farm: March 25th

CreateWOWmarketing, LLC has been honored with the opportunity to put on a branding seminar for Practical Farmers of Iowa on March 25th. The seminar will consist of a full day of events, starting with a keynote from Andrew B. Clark, The Brand Chef about TRUE Branding and […]

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There’s Smart, Then There’s “Wicked Smaht”

The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, […]

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