The Value of Email Marketing

By on October 23, 2018   /   Blog, Brand Marketing, Case Studies, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Strategy  
finding value in email marketing

Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the channel somewhat difficult to grasp, let alone manage. But if done properly, and with purpose, an email campaign can not only raise brand awareness within your target audience, but increase actions that benefit your bottom line – whether that means taking action on a goal or mission, or clicking through to purchase a product or schedule a service. We recently sat in with a local marketing communications class where the

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Your Product Photography Deserves More Than The Instagram Treatment

By on October 16, 2018   /   Blog, Brand Marketing, Branding, Education and Training, Social Media, Spoke Portfolio, Strategy  
photographer in des moines

We get it. An iPhone and Instagram is a heck of a lot quicker and cheaper than hiring a professional photographer and studio to handle your product shots. With today’s digital devices, resolutions are reaching and, in some cases, surpassing traditional print demands. On more advanced devices, internal photo settings can simulate depth of field effects or even stacked focus. Heck, pop a shot, open Instagram, and add a funky frame or over saturate it a bit and “Voila!” ART! Why pay for “professional” photography when the intern or office manager can zip out 20 to 30 new product shots

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Content Marketing Drives More Than Your Blog

By on July 31, 2018   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Strategy  
content marketing drives more than your blog

Content Marketing? Blogging? Digital PR? Journaling? E-News? We’ve heard a number of terms for it, but whatever you call it, it’s important. Content Marketing (what we call it here at SPOKE) is a strategy that should be present in every aspect of your marketing plan. It builds brand narrative and reinforces market knowledge and authority all while being infinitely packageable and a valuable source of sales support. Bring Clients Closer By Building Your Brand Narrative: Brands need to communicate. It should be core to their nature. By telling stories (Content Marketing) Brands increase the ability to connect to their target audience

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How Leaders Can Mitigate “That’s Not My Job”

By on March 1, 2018   /   Blog, Brand Marketing, Marketing  
thats not my job service industry management

“That’s not my job” Where did that phrase even come from? Now, I may be a “man of a certain age,” but when a company is building a customer-centric workforce, the words “That’s not my job” should NEVER cross a team member’s lips. Is this a by-product of downsizing? Corporate America has lost its sense of loyalty to its employees, forcing a loss of loyalty and pride of job from its employees.  Workers are carried along on the wave of “each man for himself”, afraid to extend a hand for fear of having it bitten. Whatever happened to the “One

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A Day of Brand Marketing and Digital SEO Discovery

By on February 1, 2017   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, SEO, SPOKE News  
andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.

By on November 11, 2016   /   Blog, Brand Marketing, Branding, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy  
content marketing story telling

“Content is King.” I heard them repeat that phrase over and over. “Content is King.” “Content is King,” meaning, content is what really matters, what rules the marketing world. “Content is King” breathing life into a static world of 1s and 0s, where otherwise, your target audience would be disenchanted and misinformed about your brand, your product or service, your life. I’m here to say, “Baloney.” We can all ooh and ahh and marvel at the “Content is King” concept, but in reality, content is not King and, for good marketing, it never has been. When was the last time

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Protecting Yourself and Your Brand on Social Media

By on July 22, 2016   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Social Media, Social Media Marketing, SPOKE News  
social media best practices des moines iowa

Do you know how to protect your brand on social media? In a recent Lunch-n-Learn for The Clarke County Development Corporation (CCDC), SPOKE Communications was honored to guide a very engaging group through some of the ups and downs of protecting information and the development of business best practices for social media marketing (2nd session in the interactive marketing series for CCDC).  The group consisted of independent entrepreneurs looking to find their bearings in the world of social media marketing to financial institutions looking to protect their brands, their employees, and their families from the risks associated with social media.

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Now’s The Time – Simple Steps to Creating A Video Marketing Strategy

By on July 8, 2016   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Strategy, Technology, Web Video  
digital video social media

Video marketing has become the latest hot trend in communications strategies. With its entertainment value, not to mention its engagement value, video is your target audience’s best connection to you outside a face-to-face meeting. How do you get the ball rolling with a video marketing strategy? While you may be a savvy communicator and adapted to social media through traditional routes – even content marketing (blogging) – you still lack the skill and technology to make the the video marketing leap. Well, that’s not necessarily the worst problem to have. The problem you have right now is your boss or

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Playing Like The Big Dogs – Make Marketing a Priority

By on April 7, 2016   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Strategy  
marketing in des moines iowa

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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10.5 Tips: Social Media Etiquette

By on March 31, 2016   /   Blog, Brand Marketing, Interactive Media, Social Media, Social Media Marketing, Strategy  
social media marketing tips des moines iowa

Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with others in your industry and around the globe. Because these social media channels are still fairly new to most, guidance and best practices are often shorted – to the detriment to the users as well as those within their network. So as a “Public Service” of sorts, I’ve put together a quick, 10.5

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