Good Social Media Engagement While Social Distancing

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Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Video Marketing and Digital Marketing Go Hand in Hand

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Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

top of mind marketing connections

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption.  But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB).  Even online advertising has fallen to the wayside as far as credibility

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5 Free Action Items for Better Digital Marketing in 2019

free digital marketing for 2019

Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same time there were some brilliant marketing events as well. All things considered, it’s time to set up the blocks that tumbled down in 2018 and start building for a more impactful 2019. To help us all get some traction in 2019, we’ve put together 5 action items you and your team (if you have one) can use to make sure you’re on the right track just

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The Value of Email Marketing

finding value in email marketing

Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the channel somewhat difficult to grasp, let alone manage. But if done properly, and with purpose, an email campaign can not only raise brand awareness within your target audience, but increase actions that benefit your bottom line – whether that means taking action on a goal or mission, or clicking through to purchase a product or schedule a service. We recently sat in with a local marketing communications class where the

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Your Product Photography Deserves More Than The Instagram Treatment

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We get it. An iPhone and Instagram is a heck of a lot quicker and cheaper than hiring a professional photographer and studio to handle your product shots. With today’s digital devices, resolutions are reaching and, in some cases, surpassing traditional print demands. On more advanced devices, internal photo settings can simulate depth of field effects or even stacked focus. Heck, pop a shot, open Instagram, and add a funky frame or over saturate it a bit and “Voila!” ART! Why pay for “professional” photography when the intern or office manager can zip out 20 to 30 new product shots

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The Most Important Digital Marketing Question You Need to Answer

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Do you want to understand digital marketing, or do you want someone to handle it for you? It’s an important and honest question. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need digital marketing, but don’t understand what it is, where to use it, and how they’ll find value. It’s important for us to educate our customers on what digital marketing is and how to measure its value. We should note that not every business will use digital marketing the same way, nor will they

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Good SEO and Our Godly Misconception of “Time”

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You want what? In less than a week? Give me a break!” — God. Alternate title: “An Act of God Can’t Get You To The 1st Page of Google Any Quicker.” Okay, duck and watch out for stray lightening bolts…  Here we go. I blame God… yes, GOD for the misconceptions of time so prevalent in the business word today. Seriously, stay with me here… If God can create the Earth, the wind and sun, the plants and animals, and all we see, feel, and touch in 6 short days, why can’t your marketing team do something about getting you

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4.5 Tools To Get Digital Marketing Right

des moines digital marketing tools

This is the industrial age of digital marketing. What’s hot today will soon be yesterday’s cold fish. It seems like just a short 12 months ago, we were working on Vimeo engagement strategies and backing off email campaigns. And now, well, email is back on the table and Vimeo is no more than a greasy skid mark on your iPhone. Digital is fickle at best. But as new tools and new technologies are developed, the opportunities to build customer connections are better than ever. Digital marketing is still marketing. It’s just a variety of new tools that make it different

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Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post

facebook advertising tips

It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers.  But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recent

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