SPOKE 515-257-6584 biz@spokecom.com
Spoke Communications, LLC
  • Home
  • About
  • Marketing Services
    • Marketing Communications FAQs
    • Branding & Brand Marketing
    • Marketing Strategy
    • Marketing Execution
    • Campaign Measurement
    • Public Relations
  • The Work
    • Print Graphic Design Marketing
    • Digital Marketing
    • Video Marketing
  • Marketing News
  • Contact
logo

Brand Communications Tips To Make Your Company Sing

Home → Blog → Brand Communications Tips To Make Your Company Sing

Brand communications strategies vary from company to company. But one constant is the need for a clear voice and a suitable score. How do you keep your brand voice in tune?

After almost a decade of listening to the “solo brand voice,” we’re seeing a resurgence in the corporate “brand choir.”  With that comes the need for better understanding, better storytelling and better management of corporate brands from the top down.  Whether B2B or B2C, diversified corporations with multiple possible brand story-lines have a challenge ahead of them. And the need for consistency and a brand-centric communications plan is paramount if they want to thrive in today’s consumer-driven landscape.

Think of a choir with 100 beautiful voices, all singing in slightly different keys. What do you get? A cacophony of CHAOS. Now, apply that to 100 to 1000 or more voices trying to tell a slightly different brand story.

BRANDCHAOS.

choir-brand

The Quest for Consistency:

A consistent corporate brand voice starts with a single brand story – one of unified purpose, that everyone can get behind. Whether you have a single product, a sole service, or a thousand products in worldwide divisions; the mission, vision, and values you put in place in Des Moines should be the same as those you practice in Chaing Mai.

If a hint of INconsistency is found, you can shortly predict confusion, misunderstanding, frustration, anger, and ultimately failure of the brand and disengagement of brand community it relies upon. When it comes to predicting the failure of a seemingly strong brand (think Abercrombie & Fitch or Blackberry), you simply need to listen for voice discrepancies amongst those in the choir – from C-level executives and investors all the way through to the consumer. If there’s no consistency in the voice to give the brand harmony, no amount of money, volume, or “brand marketing hocus-pocus” can bring the choir back in tune.

Brand Voices Need a Score:

Hum it. Whistle it. Sing it. Whatever you do, if you want anyone else to sign along with you, you need to DOCUMENT IT! Corporate brand communications is no freestyle jazz riff and you’re no Ella Fitzgerald. Without the right score to guide your brand communications along, you’ll soon find the entire company choir our of sync, out of tune and out of luck.

Brands are the same way.

Brand-centric communications planning:

By developing a brand-centric communications plan focused on your corporate mission, vision, and values; you create the score to which all company voices can sing. Consider these five things when developing your plan:

  1. What are your Brand Communications Goals and Objectives?
  2. Who is your Target Brand Audience?
  3. Will you have Key Brand Communicators or a Brand Frontman(woman)?
  4. What resources will you use to best amplify your Brand Voice?
  5. How will you measure and determine success in your Brand Communications plan?

Brand management is more than protecting the assets of your identity (read: logo) or spewing insipid slogans over social media. All of your company voices need to be singing from the same hymnal. If not, you’d better step back and start thinking in harmony.

How does your Brand Communications Voice sound? Do you need to work on a consistent voice? Do you have the right score for the audience?

Branding shouldn’t be taken on alone. Like a good vocal coach, a professional brand “coach” can help find the voice that best suits your comany, your needs and your audience’s needs. For more on how to efficiently and effectively develop your brand communications voice, head on through to the contact page of the Spoke web site. Or, heck, shoot me an email directly – andrew[at]SpokeCom.com.

I look forward to hearing (from) you!

Andrew B. Clark
andrew b clark spoke communications
The Brand Chef
SPOKE Communications, LLC
phone: (515) 257-6584

Share this:

  • Facebook
  • LinkedIn
  • Twitter
  • Email
  • Print
By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Strategy  
creating share-worthy content
 Previous Post
Three Tips for Share-Worthy Content
rank for mobile search des moines
Next Post  
Happy GOOGLE Mobile-Friendly Day!

Looking for Something?

More Marketing News

  • direct mail marketing des moines iowa
    Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins
    Direct mail marketing programs are not dead. They should be an integral part...
  • quality print design spoke communications
    Time Has Shrunk. Has Attention to Quality as Well?
    We made a couple text edits and sent the client a new proof...
  • business vampires
    Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”
    In a recent feature I saw on LinkedIn, the author talked about purging...
  • strategic communications
    Strategy Sparks Joy and So Much More
    Sometimes I get so laser-focused on the “day-to-day” that I forget the joy...
  • digital video marketing company des moines iowa
    Video Marketing and Digital Marketing Go Hand in Hand
    Many marketing companies specialize in services. We get it. Video marketing companies steer...

Marketing News Updates

  • research and marjketing strategy des moines iowa
    Marketers… You Need A Benchmark!
    The late, great Yankee, Yogi Berra was a prophetic quote machine. One of...
    Read more →
  • stretch content strategy
    How to Stretch Out Your Content Strategy
    Ah, yes. The daunting craft of consistent content creation. A promotional video for...
    Read more →

Navigation

  • Home
  • About
  • Marketing Communications FAQs
  • Marketing Services
  • Print Graphic Design Marketing
  • Digital Marketing
  • Video Production & Video Marketing
  • Marketing News
  • Contact
  • Schedule A Meeting

Contact SPOKE Communications

IOWA:
Mailing Address:
5400 SE 30th Street
Des Moines, Iowa 50320
IA Phone: 515.257.6584

ARIZONA:
AZ Phone: 480.331.9206

Email SPOKE:
EM: biz@spokecom.com


Or fill out the form on our
Contact Page

Looking for TRUE Branding?

branding help is here - the TRUE branding workbook is FREE
© 2022 SPOKE Communications, LLC | 5400 SE 30th Street, Des Moines, Iowa 50320 | P: (515) 257-6584 | e: biz@spokecom.com
Website Design & Development: Spoke Communications, LLC
Back to Top