Good Social Media Engagement While Social Distancing

social media distancing des moines iowa

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Better Security and WordPress Hosting

des moines wordpress host

We were notified shortly after 3AM that brute force attacks and complex access attacks were increasing exponentially on a few of our client sites. With properly protected sites, we only had to go in and block a few (dozen) IP addresses, but with attacks jumping by MILLIONS, we’re happy to have had the protections in place to begin with.  We were able to make quick work of locking down all of our sites and fending off the attacks.

What do YOU do when your WordPress Web site is attacked?

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300 Stories – A New Year, A New Milestone

des moines communications agency

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

direct mail marketing des moines iowa

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

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Video Marketing and Digital Marketing Go Hand in Hand

digital video marketing company des moines iowa

Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

top of mind marketing connections

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption.  But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB).  Even online advertising has fallen to the wayside as far as credibility

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TRUE Branding and Building a Stronger Association

public speaking branding andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it applies to marketing communications as well as how the TRUE Branding process can facilitate stronger, more targeted brand marketing and communications for associations, their boards, and the members they serve. The group was highly motivated to take in the action items provided in the presentation. With little encouragement (some strategically timed bribes –

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5 Free Action Items for Better Digital Marketing in 2019

free digital marketing for 2019

Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same time there were some brilliant marketing events as well. All things considered, it’s time to set up the blocks that tumbled down in 2018 and start building for a more impactful 2019. To help us all get some traction in 2019, we’ve put together 5 action items you and your team (if you have one) can use to make sure you’re on the right track just

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The Basics: A Content Marketing Strategy Checklist

content marketing strategy checklist

Would you expect to walk into an interview without prepared questions? What about teaching a class – wouldn’t you expect the instructor to have a lesson plan? Then why do so many companies embark on content marketing without a strategy? We see it all the time. “We have a newsletter. We send it out every quarter.” Nothing more… No targeted information… No actionable items… No measurement… No strategy? And generally, that’s the extent of it. How do people do business like that?!? Your content marketing HAS to come with a strategy. If there isn’t thought behind the effort what is

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