Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By on   /   Blog, Case Studies, Design, Education and Training, Marketing, Print Design, Strategy   /   Leave a comment
direct mail marketing des moines iowa

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

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business vampires

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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Strategy Sparks Joy and So Much More

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strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and

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Video Marketing and Digital Marketing Go Hand in Hand

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Video Marketing  
digital video marketing company des moines iowa

Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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A Frightening Marketing Case Study: Telemarketing is Still Marketing, Right?

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telemarketing marketing company in des moines iowa

Telemarketing is not dead. I have proof. Well, at least I have proof people are still trying. Of course there are still common sense uses for telemarketing, but with the onset of digital messaging, I see its use and utility becoming a little like that of the FAX machine. I rid my business card of even having a FAX number at least 5 years ago. So, that brings me to today’s little marketing case study. While I was at lunch with some close friends, I saw a call come in on my cell phone that I didn’t recognize. Generally, and

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Social Media, Social Media Marketing, Strategy  
top of mind marketing connections

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption.  But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB).  Even online advertising has fallen to the wayside as far as credibility

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TRUE Branding and Building a Stronger Association

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, SPOKE News, Strategy  
public speaking branding andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it applies to marketing communications as well as how the TRUE Branding process can facilitate stronger, more targeted brand marketing and communications for associations, their boards, and the members they serve. The group was highly motivated to take in the action items provided in the presentation. With little encouragement (some strategically timed bribes –

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Businesses Stand Out Through Strategic Communications

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strategig marketing communications

Well, thank you, Captain Obvious. Who would think otherwise? But did you catch the “Strategic” part? While the headline seems overly apparent, we’ve witnessed time and time again businesses from solo entrepreneurs to mega-conglomerate Fortune 500s miss the mark when truly strategic communications would have helped. Whether they miss an opportunity to speak up on a business-relevant event or their news feed is so full the brand focus and target of the message is lost, businesses need to make sure communications strategies are in place at all times. Much of this falls under Brand Communications and Public Relations Strategies. What

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5 Free Action Items for Better Digital Marketing in 2019

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy  
free digital marketing for 2019

Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same time there were some brilliant marketing events as well. All things considered, it’s time to set up the blocks that tumbled down in 2018 and start building for a more impactful 2019. To help us all get some traction in 2019, we’ve put together 5 action items you and your team (if you have one) can use to make sure you’re on the right track just

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The Basics: A Content Marketing Strategy Checklist

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content marketing strategy checklist

Would you expect to walk into an interview without prepared questions? What about teaching a class – wouldn’t you expect the instructor to have a lesson plan? Then why do so many companies embark on content marketing without a strategy? We see it all the time. “We have a newsletter. We send it out every quarter.” Nothing more… No targeted information… No actionable items… No measurement… No strategy? And generally, that’s the extent of it. How do people do business like that?!? Your content marketing HAS to come with a strategy. If there isn’t thought behind the effort what is

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