Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

By on March 30, 2021   /   Blog, Education and Training, Marketing, SEO, Social Media Marketing, Strategy  
content marketing and sales strategies

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

More Marketing News →
Back to Top

Good Social Media Engagement While Social Distancing

By on April 16, 2020   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  
social media distancing des moines iowa

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

More Marketing News →
Back to Top
Back to Top
Back to Top

Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By on October 8, 2019   /   Blog, Case Studies, Design, Education and Training, Marketing, Print Design, Strategy  
direct mail marketing des moines iowa

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

More Marketing News →
Back to Top

Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

By on August 27, 2019   /   Blog, Marketing  
business vampires

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

More Marketing News →
Back to Top

Strategy Sparks Joy and So Much More

By on August 7, 2019   /   Blog, Marketing, Strategy  
strategic communications

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and

More Marketing News →
Back to Top

Video Marketing and Digital Marketing Go Hand in Hand

By on June 4, 2019   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Video Marketing  
digital video marketing company des moines iowa

Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

More Marketing News →
Back to Top

A Frightening Marketing Case Study: Telemarketing is Still Marketing, Right?

By on April 16, 2019   /   Blog, Marketing, Strategy, Technology  
telemarketing marketing company in des moines iowa

Telemarketing is not dead. I have proof. Well, at least I have proof people are still trying. Of course there are still common sense uses for telemarketing, but with the onset of digital messaging, I see its use and utility becoming a little like that of the FAX machine. I rid my business card of even having a FAX number at least 5 years ago. So, that brings me to today’s little marketing case study. While I was at lunch with some close friends, I saw a call come in on my cell phone that I didn’t recognize. Generally, and

More Marketing News →
Back to Top

7 Ways to Stay Top-Of-Mind and Make Marketing Connections

By on March 26, 2019   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Social Media, Social Media Marketing, Strategy  
top of mind marketing connections

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption.  But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB).  Even online advertising has fallen to the wayside as far as credibility

More Marketing News →
Back to Top