Design Archives | Spoke Communications, LLC

I Need a Logo For My New Business

By Andrew B. Clark on July 7, 2015 / Blog, Brand Marketing, Branding, Design, Marketing, Spoke Portfolio

Logo, identity, and branding, are all words that seem to be interchangeable amongst the general public. Generally, it’s just us designers and marketers that to get all worked up about the differences. I can’t count how many cups of coffee were assaulted with a roundtable of fuming designers complaining about the lack of respect “real branding” gets versus the $99.00 logo mills that continually “steal” work form us. A recent inquiry from a friend made me think about logo design and branding from a different perspective. Maybe all he needed WAS a logo. “Hey Drew, I need a logo for

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Happy GOOGLE Mobile-Friendly Day!

By Andrew B. Clark on April 21, 2015 / Blog, Brand Marketing, Branding, Design, Education and Training, Industry News, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Strategy, Technology

Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read more about their changes here: http://cre8wow.me/1yLU6XM This change is a great advantage to you and all of those that keep their sites current with search compatibility best practices. As Google enacts these changes, sites NOT mobile-friendly will no longer be indexed for mobile search results. Yes, you heard right… NON MOBILE-FRIENDLY SITES WILL NOT SHOW UP IN MOBILE SEARCHES AFTER TODAY! While standard desktop search will not be

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Website Redesign – Finding Opportunities Where You Least Expect Them

By Andrew B. Clark on October 18, 2014 / Blog, Brand Marketing, Branding, Design, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Spoke Portfolio, Strategy

We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time. When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and

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The Redesign of Google Maps

By Andrew B. Clark on July 23, 2013 / Blog, Design, Industry News, Interactive Media, Strategy, Technology

One of the most important things we do at CreateWOWmarketing is “feed the Google.” A process of creating and presenting relevant content that can be found. With every client we work with, we teach them about “feeding the Google”, what it means, why it’s important and how it creates value. Google is the largest search engine in the world, so it makes sense. Keep in mind, YouTube is the second largest search engine in the world and Google owns YouTube. So what does that mean? If you’re not “feeding the Google”, you are missing out on potential business. With the

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I Need a Logo For My New Business

The Redesign of Google Maps

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