Marketing Communications & Recruiting / Retaining Employees in a Competitive Market

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, Strategy  
emplyee recruting marketing communications

In a recent conversation with a client, we discussed their struggles recruiting and retaining quality employees. While this is not an uncommon issue these days, we’re seeing companies turn to the marketing communications side to support and augment HR efforts in these matters. Some items we discussed to help gaining traction and retention with new employee recruitment: DEFINE YOUR PRODUCT (Is this the job for them?): Start with the job description. Be upfront with the need each applicant will fulfill as well as the value the hire will provide to the company. The job description and subsequent posting (on your

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The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

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graphic design for vehicle graphics

There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up on

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300 Stories – A New Year, A New Milestone

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, SEO, SPOKE News  
des moines communications agency

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

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top of mind marketing connections

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption.  But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB).  Even online advertising has fallen to the wayside as far as credibility

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TRUE Branding and Building a Stronger Association

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public speaking branding andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it applies to marketing communications as well as how the TRUE Branding process can facilitate stronger, more targeted brand marketing and communications for associations, their boards, and the members they serve. The group was highly motivated to take in the action items provided in the presentation. With little encouragement (some strategically timed bribes –

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Businesses Stand Out Through Strategic Communications

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strategig marketing communications

Well, thank you, Captain Obvious. Who would think otherwise? But did you catch the “Strategic” part? While the headline seems overly apparent, we’ve witnessed time and time again businesses from solo entrepreneurs to mega-conglomerate Fortune 500s miss the mark when truly strategic communications would have helped. Whether they miss an opportunity to speak up on a business-relevant event or their news feed is so full the brand focus and target of the message is lost, businesses need to make sure communications strategies are in place at all times. Much of this falls under Brand Communications and Public Relations Strategies. What

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Your Product Photography Deserves More Than The Instagram Treatment

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photographer in des moines

We get it. An iPhone and Instagram is a heck of a lot quicker and cheaper than hiring a professional photographer and studio to handle your product shots. With today’s digital devices, resolutions are reaching and, in some cases, surpassing traditional print demands. On more advanced devices, internal photo settings can simulate depth of field effects or even stacked focus. Heck, pop a shot, open Instagram, and add a funky frame or over saturate it a bit and “Voila!” ART! Why pay for “professional” photography when the intern or office manager can zip out 20 to 30 new product shots

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Content Marketing Drives More Than Your Blog

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content marketing drives more than your blog

Content Marketing? Blogging? Digital PR? Journaling? E-News? We’ve heard a number of terms for it, but whatever you call it, it’s important. Content Marketing (what we call it here at SPOKE) is a strategy that should be present in every aspect of your marketing plan. It builds brand narrative and reinforces market knowledge and authority all while being infinitely packageable and a valuable source of sales support. Bring Clients Closer By Building Your Brand Narrative: Brands need to communicate. It should be core to their nature. By telling stories (Content Marketing) Brands increase the ability to connect to their target audience

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A Day of Brand Marketing and Digital SEO Discovery

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, SEO, SPOKE News  
andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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