Marketing Communications & Recruiting / Retaining Employees in a Competitive Market

emplyee recruting marketing communications

In a recent conversation with a client, we discussed their struggles recruiting and retaining quality employees. While this is not an uncommon issue these days, we’re seeing companies turn to the marketing communications side to support and augment HR efforts in these matters. Some items we discussed to help gaining traction and retention with new employee recruitment: DEFINE YOUR PRODUCT (Is this the job for them?): Start with the job description. Be upfront with the need each applicant will fulfill as well as the value the hire will provide to the company. The job description and subsequent posting (on your

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Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

content marketing and sales strategies

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

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Good Social Media Engagement While Social Distancing

social media distancing des moines iowa

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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300 Stories – A New Year, A New Milestone

des moines communications agency

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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TRUE Branding and Building a Stronger Association

public speaking branding andrew b clark

We had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process. The afternoon breakout session covered the concepts of brand and branding as it applies to marketing communications as well as how the TRUE Branding process can facilitate stronger, more targeted brand marketing and communications for associations, their boards, and the members they serve. The group was highly motivated to take in the action items provided in the presentation. With little encouragement (some strategically timed bribes –

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5 Free Action Items for Better Digital Marketing in 2019

free digital marketing for 2019

Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same time there were some brilliant marketing events as well. All things considered, it’s time to set up the blocks that tumbled down in 2018 and start building for a more impactful 2019. To help us all get some traction in 2019, we’ve put together 5 action items you and your team (if you have one) can use to make sure you’re on the right track just

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The Value of Email Marketing

finding value in email marketing

Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the channel somewhat difficult to grasp, let alone manage. But if done properly, and with purpose, an email campaign can not only raise brand awareness within your target audience, but increase actions that benefit your bottom line – whether that means taking action on a goal or mission, or clicking through to purchase a product or schedule a service. We recently sat in with a local marketing communications class where the

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Content Marketing Drives More Than Your Blog

content marketing drives more than your blog

Content Marketing? Blogging? Digital PR? Journaling? E-News? We’ve heard a number of terms for it, but whatever you call it, it’s important. Content Marketing (what we call it here at SPOKE) is a strategy that should be present in every aspect of your marketing plan. It builds brand narrative and reinforces market knowledge and authority all while being infinitely packageable and a valuable source of sales support. Bring Clients Closer By Building Your Brand Narrative: Brands need to communicate. It should be core to their nature. By telling stories (Content Marketing) Brands increase the ability to connect to their target audience

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Diving Into SEO – A Visual Guide

SEO guide

Our clients love this SEO visual guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple SEO visual guide to help them in Web site development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Do your keyword research Creating a sitemap.xml for your site Submit

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A Day of Brand Marketing and Digital SEO Discovery

andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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