Interactive Media

Do You Have Clear Video Marketing Strategies?

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Video Marketing is becoming more prevalent every day. Whether it’s streaming Facebook live videos or higher-end produced pieces, it’s become such a valuable tool that companies looking for better engagement, better brand representation and clear, concise messaging are jumping into the video marketing game. For over a decade, the SPOKE team has been producing videos for our clients. Added to an effective content marketing plan, video offers the end users, the client’s target audience, a strong connection with imagery, messaging, and branding in a sweet, entertaining, encapsulated package. Here are a couple samples from recent projects SPOKE produced for client video

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The Most Important Digital Marketing Question You Need to Answer

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Do you want to understand digital marketing, or do you want someone to handle it for you? It’s an important and honest question. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need digital marketing, but don’t understand what it is, where to use it, and how they’ll find value. It’s important for us to educate our customers on what digital marketing is and how to measure its value. We should note that not every business will use digital marketing the same way, nor will they

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4.5 Tools To Get Digital Marketing Right

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This is the industrial age of digital marketing. What’s hot today will soon be yesterday’s cold fish. It seems like just a short 12 months ago, we were working on Vimeo engagement strategies and backing off email campaigns. And now, well, email is back on the table and Vimeo is no more than a greasy skid mark on your iPhone. Digital is fickle at best. But as new tools and new technologies are developed, the opportunities to build customer connections are better than ever. Digital marketing is still marketing. It’s just a variety of new tools that make it different

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Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post

facebook advertising tips

It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers.  But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recent

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Finding The Right Digital Marketing Agency Partner

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Is partnering with a digital marketing agency the right choice for you? Call it what you will, Digital Marketing, Social Media Marketing, Search Engine Marketing; unless you have experience in marketing and specifically navigating the digital landscape, do you have the time to do your job AND build / manage an acceptable digital footprint? With the ever-evolving nature of digital marketing, as a partner the right digital marketing agency (web agency, social media marketing company, search engine marketing company, etc.) can focus on emerging trends and technologies where your brand can best be presented and engage the customers you want

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The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.

content marketing story telling

“Content is King.” I heard them repeat that phrase over and over. “Content is King.” “Content is King,” meaning, content is what really matters, what rules the marketing world. “Content is King” breathing life into a static world of 1s and 0s, where otherwise, your target audience would be disenchanted and misinformed about your brand, your product or service, your life. I’m here to say, “Baloney.” We can all ooh and ahh and marvel at the “Content is King” concept, but in reality, content is not King and, for good marketing, it never has been. When was the last time

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VIDEO: Quick SEO Tips for Speedy Ranking Success

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Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to mega-corporations doing their best to dominate search position, just HOW to achieve better search rank in Google, Bing and other search engines is often a challenge. SPOKE Communications works with clients to achieve the best success possible through content marketing strategies and organic search engine optimization. We’ve seen some tremendous successes as well as experienced the challenges mentioned above, but through some tried-and-true SEO practices,

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Now’s The Time – Simple Steps to Creating A Video Marketing Strategy

digital video social media

Video marketing has become the latest hot trend in communications strategies. With its entertainment value, not to mention its engagement value, video is your target audience’s best connection to you outside a face-to-face meeting. How do you get the ball rolling with a video marketing strategy? While you may be a savvy communicator and adapted to social media through traditional routes – even content marketing (blogging) – you still lack the skill and technology to make the the video marketing leap. Well, that’s not necessarily the worst problem to have. The problem you have right now is your boss or

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10.5 Tips: Social Media Etiquette

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Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with others in your industry and around the globe. Because these social media channels are still fairly new to most, guidance and best practices are often shorted – to the detriment to the users as well as those within their network. So as a “Public Service” of sorts, I’ve put together a quick, 10.5

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Beware The Social Media Spell

social media expert

Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically throughout the marketing departments of some companies. It’s easy to be seduced. It’s easy to be swayed by viral videos, tweets, and blogs with thousands of readers. It’s easy to think that social media can be the magic pill to fix marketing mishaps. But in our passionate pursuit

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Contact SPOKE Communications!

DES MOINES OFFICE:
100 Court Avenue, Suite 218
Des Moines, Iowa 50309

OSCEOLA OFFICE:
115 E. Washington Street,
Osceola, Iowa 50213

Phone: 515.257.6584
Email: [email protected]

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