Blog Archives | Spoke Communications, LLC

Better Security and WordPress Hosting

By on / Blog, Case Studies, Digital Marketing Case Study, Education and Training, Interactive Media, Strategy, Technology

We were notified shortly after 3AM that brute force attacks and complex access attacks were increasing exponentially on a few of our client sites. With properly protected sites, we only had to go in and block a few (dozen) IP addresses, but with attacks jumping by MILLIONS, we’re happy to have had the protections in place to begin with. We were able to make quick work of locking down all of our sites and fending off the attacks.

What do YOU do when your WordPress Web site is attacked?

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300 Stories – A New Year, A New Milestone

By on / Blog, Brand Marketing, Branding, Case Studies, Education and Training, SEO, SPOKE News

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Thinking Outside The Gift Box – Holiday Marketing Ideas That Mean More

By on / Blog, Brand Marketing, Marketing, Strategy

’Tis the season – *groan* – for junk mail, needless promotional ads, spammy inboxes, and more! As consumers, the Holidays are a whirlwind of “too good to be true” offers and “hurry before it’s too late” pitches. With that and the absolute inundation of digital media with political pontification, advertising, and news (loosely used), “The Season of Giving” starts to feel a lot more like shore leave on Anything Goes Island. “Wear your rubbers, it’s getting nasty out there!” Ho Ho Ho? As marketing professionals, it’s our duty to not only help our clients promote and sell, but to engage

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Old is New Again in Direct Marketing Strategy: “Lumpy Mail” Wins

By on / Blog, Case Studies, Design, Education and Training, Marketing, Print Design, Strategy

Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. We

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Time Has Shrunk. Has Attention to Quality as Well?

By on / Blog, Design, Print Design, SPOKE News, Technology

quality print design spoke communications

We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

By on / Blog, Marketing

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.” I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.” Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉 (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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Strategy Sparks Joy and So Much More

By on / Blog, Marketing, Strategy

Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” and

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Video Marketing and Digital Marketing Go Hand in Hand

By on / Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Video Marketing

digital video marketing company des moines iowa

Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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A Frightening Marketing Case Study: Telemarketing is Still Marketing, Right?

By on / Blog, Marketing, Strategy, Technology

telemarketing marketing company in des moines iowa

Telemarketing is not dead. I have proof. Well, at least I have proof people are still trying. Of course there are still common sense uses for telemarketing, but with the onset of digital messaging, I see its use and utility becoming a little like that of the FAX machine. I rid my business card of even having a FAX number at least 5 years ago. So, that brings me to today’s little marketing case study. While I was at lunch with some close friends, I saw a call come in on my cell phone that I didn’t recognize. Generally, and

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

By on / Blog, Brand Marketing, Branding, Education and Training, Marketing, Social Media, Social Media Marketing, Strategy

What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption. But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB). Even online advertising has fallen to the wayside as far as credibility

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