More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The informationMore Marketing News →
There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up onMore Marketing News →
Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands. Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. WhileMore Marketing News →
WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?
Food for thought…More Marketing News →
Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.More Marketing News →
We were notified shortly after 3AM that brute force attacks and complex access attacks were increasing exponentially on a few of our client sites. With properly protected sites, we only had to go in and block a few (dozen) IP addresses, but with attacks jumping by MILLIONS, we’re happy to have had the protections in place to begin with. We were able to make quick work of locking down all of our sites and fending off the attacks.
What do YOU do when your WordPress Web site is attacked?More Marketing News →
Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).
Can I help you tell your story?More Marketing News →
Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. WeMore Marketing News →
We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.More Marketing News →
In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.” I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.” Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉 (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my bestMore Marketing News →