public speaking branding andrew b clarkWe had the pleasure of spending an afternoon with the members of the Iowa Society of Association Executives (ISAE) this week, discussing branding and building a stronger association community through our TRUE Branding process.

The afternoon breakout session covered the concepts of brand and branding as it applies to marketing communications as well as how the TRUE Branding process can facilitate stronger, more targeted brand marketing and communications for associations, their boards, and the members they serve.

The group was highly motivated to take in the action items provided in the presentation. With little encouragement (some strategically timed bribes – er – “snacks”) 😉 they engaged on every point throughout the session which provided some tremendous relevance and thought-provoking conversations.

Take a look through our TRUE Branding presentation below:

We’d like to send a big SPOKE THANK YOU from Jim and myself to Reo Menning and the ISAE group. We hope the information we presented added value to your day and that you are able to take some nuggets back to help build stronger brands for your individual groups and members.

If you work with or participate in an association that’s looking for better brand definition, structured direction, and actionable marketing drive, please give SPOKE Group a call at 515-257-6584, email us at, or shoot us a message through the contact page in our Web site.  We’d love to meet with you and discuss your marketing communications needs.

Have a great day, and…

Andrew B. Clark