Helping Manufacturers & B2B Marketers Navigate SEO Strategies

By on   /   Blog, Education and Training, Marketing, SEO, Social Media, Strategy  

For B2B marketers and manufacturers, navigating SEO strategies can be a daunting task. Do you talk about your product? Your staff? A standout system you’ve implemented? … There’s so much more to effectively being seen on search than that. I’ve put together some of the most impactful tactics we’ve used with our B2B marketing and Manufacturing clients. Check out the latest post from SPOKE Communications to learn how you and your team can navigate SEO and create strategies that convert!

More Marketing News →
Back to Top

My Top 5 Tips to Improve Organic SEO in 2023

By on   /   Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy  
improve organic SEO

How to rank higher through organic SEO is still one of marketing’s biggest mysteries. Paying for top-of-the-page listings is one (expensive) way to get eyes on your website, but these 5 simple tips can get you to a more relevant and more impactful position on Google, Bing and other search engines… Click through to read more!

More Marketing News →
Back to Top

Diving Into SEO – A Visual Guide

By on   /   Blog, Education and Training, Marketing, SEO, Strategy  
SEO guide

Our clients love this SEO visual guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple SEO visual guide to help them in Web site development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Do your keyword research Creating a sitemap.xml for your site Submit

More Marketing News →
Back to Top

VIDEO: Local Search Optimization and What to Do About “Hawk”

By on   /   Blog, Education and Training, Industry News, SEO, Strategy  
local search listings google

The recent release of Google’s Algorithm update, “Hawk,” has raised some questions about the best practices for local search optimization. Businesses need to make sure they are properly optimizing their web sites for local search. With Hawk, a basic correction for 2016’s Possum changes, business can take advantage of local search optimization strategies. The video below goes through some of the high-points of the recent update as well as offers a handful of local search optimization and organic search optimization tips and best practices. If you’re properly maintaining your Web site with good, on-site content, utilization of best practices for

More Marketing News →
Back to Top

Good SEO and Our Godly Misconception of “Time”

By on   /   Blog, Education and Training, Marketing, SEO, Social Media, Social Media Marketing, Strategy  

You want what? In less than a week? Give me a break!” — God. Alternate title: “An Act of God Can’t Get You To The 1st Page of Google Any Quicker.” Okay, duck and watch out for stray lightening bolts…  Here we go. I blame God… yes, GOD for the misconceptions of time so prevalent in the business word today. Seriously, stay with me here… If God can create the Earth, the wind and sun, the plants and animals, and all we see, feel, and touch in 6 short days, why can’t your marketing team do something about getting you

More Marketing News →
Back to Top

Finding The Right Digital Marketing Agency Partner

By on   /   Blog, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy  

Is partnering with a digital marketing agency the right choice for you? Call it what you will, Digital Marketing, Social Media Marketing, Search Engine Marketing; unless you have experience in marketing and specifically navigating the digital landscape, do you have the time to do your job AND build / manage an acceptable digital footprint? With the ever-evolving nature of digital marketing, as a partner the right digital marketing agency (web agency, social media marketing company, search engine marketing company, etc.) can focus on emerging trends and technologies where your brand can best be presented and engage the customers you want

More Marketing News →
Back to Top

A Day of Brand Marketing and Digital SEO Discovery

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, SEO, SPOKE News  
andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

More Marketing News →
Back to Top

VIDEO: Quick SEO Tips for Speedy Ranking Success

By on   /   Blog, Education and Training, Interactive Media, Marketing, SEO, SPOKE News, Strategy, Web Video  
SEO tips marketing des moines iowa

Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to mega-corporations doing their best to dominate search position, just HOW to achieve better search rank in Google, Bing and other search engines is often a challenge. SPOKE Communications works with clients to achieve the best success possible through content marketing strategies and organic search engine optimization. We’ve seen some tremendous successes as well as experienced the challenges mentioned above, but through some tried-and-true SEO practices,

More Marketing News →
Back to Top

Website Redesign – Finding Opportunities Where You Least Expect Them

By on   /   Blog, Brand Marketing, Branding, Design, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Spoke Portfolio, Strategy  
website redesign west des moines

We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time.  When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and

More Marketing News →
Back to Top

SEO Landing Pages Need To Be Laser-Focused

By on   /   Blog, Brand Marketing, Branding, Education and Training, SEO, Social Media Marketing, Strategy  
SEO des moines agency

Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If

More Marketing News →
Back to Top