Did you get the organic click-through rates you expected last month? What insights were you able to take away from your 2022 SEO report? Not sure? Well, now’s the time to work on those organic SEO strategies.
The digital world is an ever-evolving battlefield for companies seeking to capture customers’ attention. Obtaining higher rankings on search returns is crucial to achieving that goal. Search Engine Optimization (SEO) is a tried and true strategic technique for optimization your website’s content and structure to better secure those higher rankings. This, in turn, can lead to more traffic, more sales, and more revenue. So, how does one go about improving their organic position on related keyword searches?
Below are my Top 5 tips to Improving Organic SEO for 2023:
- Take a deeper dive into keyword research
The first move to elevate your organic SEO is to dive head first into better, more strategic keyword research. This research allows you to comprehend the keywords people use in their searches and the ways to optimize your website for those keywords. Utilize tools such as Google Keyword Planner (a free tool and part of Google AdWords, if you were wondering), Moz Keyword Explorer, and SEMrush to locate keywords that are relevant to your business and determine their competitive impact.
- Optimize your website’s structure
The next step in improving organic SEO results is to refine your website’s structure, making it simpler for search engines to understand. Make sure that your site structure is clean and logical, complete with headings and subheadings in a hierarchy that’s easy to navigate. Make sure your meta descriptions are clear and keyword rich. Make sure your URLs are constructed using strategic keyword depth. And, while this should go without saying, you MUST provide a mobile-friendly experience.
- Create relevant, high-quality content
Content is crucial for impacting your organic SEO. The more relevant search engines consider your content, the higher you will be positioned when your end-users search for your keywords and keyword phrases. Keeping your content clean and informative is also advantageous (no keyword stuffing!) Make it engaging and tailor it to your target audience. Additionally, it should be keyword optimized for search engines with keyword-rich titles, meta descriptions, and headers (as mentioned above). Make sure to regularly update your website with fresh content and, if you haven’t, consider starting a news section or blog to expand the amount of relevant content available to crawl within your site.
- Establish backlinks
Backlinks are links from other websites that lead to yours. The more high-quality backlinks you have, the greater authority your website has in the eyes of search engines. You can establish backlinks by creating valuable and shareable content and reaching out to other websites to request a link back to your site. Participate in guest blogging or link exchanges to build your backlink profile. While being listed in clearinghouse directories for your industry and services is good, more association and industry independent sites backlinks show the power and relevance of your content. Try to reach out beyond the expected.
- Leverage social media
Finally, don’t overlook the power of social media. Social media platforms such as Facebook, Twitter, and LinkedIn are valuable tools for driving traffic to your website and increasing your online visibility. Regularly post updates, engage with your followers, and share your content on every channel possible.
Enhancing your organic SEO is valuable to boosting your online visibility, driving more traffic to your website, and potentially increasing your sales and revenue. By conducting keyword research, optimizing your website’s structure, creating high-quality content, establishing backlinks, and leveraging social media, you can take your SEO to new heights in 2023.
For more than two decades, the SPOKE team has been helping businesses stand out in an ever-growing and increasingly competitive marketplace. If you’re interested in learning more about organic SEO or other marketing communications strategies through SPOKE Communications, please don’t hesitate to reach out.
Until next time…
Andrew B. Clark