The recent release of Google’s Algorithm update, “Hawk,” has raised some questions about the best practices for local search optimization. Businesses need to make sure they are properly optimizing their web sites for local search. With Hawk, a basic correction for 2016’s Possum changes, business can take advantage of local search optimization strategies.

The video below goes through some of the high-points of the recent update as well as offers a handful of local search optimization and organic search optimization tips and best practices.

If you’re properly maintaining your Web site with good, on-site content, utilization of best practices for SEO, and taking advantage of the tools Google provides for local business listings (Google My Business), you like won’t need to concern yourself with Hawk. If you haven’t been working on these strategies, now is the perfect time to get started!

Looking for more? Please, give us a call. For more information on digital marketing strategies, search engine optimization, or to discuss your needs for marketing communications, please feel free to reach out to SPOKE Communications through our Web site contact page, email biz{at}spokecom{dot}com, or call us directly at 515-257-6584.