Good Social Media Engagement While Social Distancing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  
social media distancing des moines iowa

Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Diving Into SEO – A Visual Guide

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SEO guide

Our clients love this SEO visual guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple SEO visual guide to help them in Web site development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Do your keyword research Creating a sitemap.xml for your site Submit

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The Most Important Digital Marketing Question You Need to Answer

By on   /   Blog, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy, Technology  
digital marketing company in des moines iowa

Do you want to understand digital marketing, or do you want someone to handle it for you? It’s an important and honest question. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need digital marketing, but don’t understand what it is, where to use it, and how they’ll find value. It’s important for us to educate our customers on what digital marketing is and how to measure its value. We should note that not every business will use digital marketing the same way, nor will they

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Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post

By on   /   Blog, Education and Training, Industry News, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  
facebook advertising tips

It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers.  But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recent

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A Day of Brand Marketing and Digital SEO Discovery

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, SEO, SPOKE News  
andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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VIDEO: Quick SEO Tips for Speedy Ranking Success

By on   /   Blog, Education and Training, Interactive Media, Marketing, SEO, SPOKE News, Strategy, Web Video  
SEO tips marketing des moines iowa

Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to mega-corporations doing their best to dominate search position, just HOW to achieve better search rank in Google, Bing and other search engines is often a challenge. SPOKE Communications works with clients to achieve the best success possible through content marketing strategies and organic search engine optimization. We’ve seen some tremendous successes as well as experienced the challenges mentioned above, but through some tried-and-true SEO practices,

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Three Strategic Factors to Successfully Integrating Video Marketing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Strategy, Technology, Web Video  
digital video marketing strategy des moines

Video marketing has become the hottest trend in communications strategies. With the world turning to live streaming and video conferencing during the pandemic, it’s no wonder video has become the smart marketers’ communications tool of choice. Video’s intrinsic entertainment value and increased engagement potential is an audience’s most natural connection to you and your brand outside an actual face-to-face meeting. Now is the best time to kick off that video marketing program. So, how do you get the ball rolling integrating video marketing into your marcom strategy? While you may be a fantastic communicator, quickly adapting to social media, integrating

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Playing Like The Big Dogs – Make Marketing a Priority

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Strategy  

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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3 Easy Steps to Better Marketing Communications

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better marketing communications plan

Listen, marketing communications isn’t rocket science. While I’ve seen CMOs and and entire Marketing departments wringing their hands over the most inane of situations, I try to explain, “If we do a bit of strategic thinking to create a program that uses dollars efficiently and produces quality leads, we’ll be well on our way to being a marketing communications stud-bolts.” So below are three easy steps to building confidence in your marketing communications efforts as well as your team, your company, and your customers. 1) Define the Players The primary step in shaping a successful marketing communications plan is to

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