Companies are diving into social media with a vengeance. It’s like they saw the boat in the port for months (years?) and just bought tickets and boarded when they saw the mooring lines being cast off. WHY? Tracking! Everyone is out there selling the tools and the “engagement,” but no one is talking about how to measure success. We constantly hear “…what about the ROI of social media?” Well, listen up. Determining the ROI of social media marketing and your efforts through your blog/website is imperative. Too many sites have the tools installed for great engagement, but how do you
More Marketing News →How does your brand stand out in a crowded market? It’s not enough to tout “great customer service” or “our focus is on quality.” Those are feeble excuses for separating your company brand from the rest. It’s when you have a proven, quality product and recognizable trait to your brand that the differentiation will emerge. And most times it’s not something that your marketing department or even the CEO can define. In an article from William Lozito (@WilliamLozito on Twitter) he talks about the unexpected success Sweet N’ Low has had with their current “Think Pink” campaign. And while what
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