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Facebook’s Graph Search Just Made Content Marketing More Powerful

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

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How to Control Your Facebook Page Feed

So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the

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Use Video To Generate Interest In Your Brand

A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand.  Generally… YES.  But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s

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Cloud Computing 101 and ScaleFaster.com

I have always been a little confused about “Cloud Computing” and what it really means or what benefits hit holds for my business. What are the risks of moving our data to the cloud? How does accessing the cloud work when it comes to productivity and my company? A lot of these questions were recently answered – as well as many other needs my company has. When I met with Scale Faster, a cloud based I.T. managed services company in central Iowa, the definition of cloud computing and managed I.T. was suddenly made very clear. That and the innovative “retail”

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Occasionally, The King Needs Good Damage Control

Yes. For those of you that might have been hiding under a rock on Monday, there was a HUGE disturbance in the force. It was like the voices of millions of websites cried out and were suddenly silenced all at once. Our King, our Mohamed atop the mountain was … down. For hours on Monday the King of all web domains, GoDaddy, was nowhere to be found, on the web or anywhere else for that matter. Well, at least it seemed like it. With that, millions of websites and interactive outposts such as email accounts, e-commerce sites and blogs were

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SURVEY: Do You Have What It Takes To Work For CreateWOW?

While it IS 32 questions… it’s a very informative survey! This isn’t a challenging survey, but it may make you think about all the things that go into integrated marketing and communications. If you have what it takes, we’d like to talk to you about joining the team! Good luck! And Keep Cooking! Andrew B. Clark The Brand Chef

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Leadership & Parenting: “Just Do Your Best?”

My parents told me, from kindergarten through college as well as all of my years in competitive sports, “Just do your best,” and with that, I went on into the world a “fairly well-adjusted, happy kid.” I never quite excelled in school. I never quite excelled in sports. Sure, I was a good student and student-athlete, but was “good” really my best? Just do your best? While I love my parents, I have to say it was a mistake to tell me (an incredibly insecure, sensitive, creative child) to “Just do your best.” Think about it.  What are the benchmarks?

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VIDEO: What Are You Willing To Give Away?

What is it that you’re willing to GIVE AWAY to help build your brand? Branding isn’t necessarily about you, nor is it even about making money (although that helps). Sometimes building a brand less about what you get and more about what you give. Giving part of your brand is a piece of the marketing puzzle that Michael Hyatt talks about in his book, “Platform” and he illustrates this technique wonderfully at his blog, www.MichaelHyatt.com.  Here is a prime example: “7 Reasons To Buy My New Book” From my perspective, if you receive permission from your target audience to GIVE

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A Peek Into Our Office – White Boarding – Paper or Dry Erase?

Here’s a quick snapshot of what we do at CreateWOW to facilitate TRUE branding and integrated marketing strategies for our clients. We think we need a lot of dry erase paint or a bigger office. What do you think?

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Trade Show Marketing That Wakes The Dead

I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching PAIN I have from trade show marketing. Simply put, it all comes down tho this: Why do trade shows always seem like three days of the walking dead? Why can’t exhibitors at least pretend to be excited to be there for more than the reason that they aren’t staring at a flickering computer

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SPOKE Communications, LLC

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Des Moines, Iowa 50309

Phone: 515.257.6584
Email: biz@spokecom.com

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