marketing communications des moines iowa

Here, you’re going to find a large collection of industry news, updates and information on marketing communications. You’ll be able to find everything from Web video insights and marketing tips and tricks to some of our past rants, raves and reviews on the marketing industry.

This information is accumulated from our past CreateWOWmarketing blog as well as current posts from the Spoke Communications team. Categories and post dates can be found to he right.

If you have questions or need to contact us, please feel free to reach out to us using the contact page within this website.  OR feel free to comment on the blogs here! No one seems to do that these days, so it would be a great surprise and pleasure to welcome you to the wheelhouse!


Free Word Of Mouth And Customer Analytics, Why Not?

I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special

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We Cured Writer’s Block!

Some days I sit back in my chair and wonder, “Why the heck isn’t anyone posting?” It’s not for a lack of information.  It’s not for a lack of inspiration.  It just falls on that blank page!  It’s too intimidating.  It’s too…  blank; so your mind goes blank. In attempts to alleviate that, I’ve coached my clients to keep a journal, either digitally in EverNote, or the “Old fashioned way” in a notebook, of ideas, snippets, quips or even a doodle that would later inspire a blog post (and I’ve changed “blog post” to “article” for most clients – that’s

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Create WOW Marketing Welcomes Anastasia Taber

A rising junior at Georgetown University majoring in English and minoring in Chinese & Women’s Gender Studies, Anastasia is back from Washington D.C. to work this summer at CreateWOWmarketing, LLC, before heading to Beijing, China in the fall to study Chinese language and literature. Anastasia was one of those sickening overachievers in high school, and continues to be one in college, though the intensity of university life forces her to pick and choose which few activities will fill her time. She writes a column for Georgetown’s oldest student newspaper, The Hoya, offering bi-weekly dating advice to readers as the Dating

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Damn Social Media, You Are So Distracting

The view on whether social media is a distraction or a necessity during the workday is a polarizing topic. If you are on Julie Morgenstern’s side then one should limit their SM usage to 10 minutes a day, because you have a business to run after all. On the other end of the spectrum you will find Peter Shankman who believes you must always look at potential new clients and what your competition is doing. In some cases social media use may not even be up to you at all, but to your boss or the corporations view point on

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Are You a Linchpin Or A Cog?

I just started at CreateWOWMarketing on the 10th and I want to be indispensable! It is easy for most of us to be a small cog in the great machine of the company. You just do the minimum and reap the rewards of your biweekly paycheck. There are some people who want more and realize that the work atmosphere has changed recently, and has become far more competitive. I want to be the one that keeps the machine running, so that without me everything will fall apart. Often when you are an outstanding worker you will discover that even more

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Good Social Media Practice Or Customer Stalking?

Brands on Twitter and Facebook have a unique challenge when it comes to building community and support for their brand.  Do the brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” When is the line crossed form Good Social Media Practice to Customer Stalking? Choose Your Battles As a brand manager, depending on the size and reach of your brand, you may not have the time or the staff to respond to every tweet, post

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Blowin’ Up The New Tech Bubble!

It is official you (and your Mother) can now buy a share of LinkedIn As we wrote in a previous post, more social media stocks are going public this year. LinkedIn has beat Facebook, Skype, Zynga, Twitter and Groupon to the metaphorical punch. The price per share at closing time May 19th had settled on $94.25 more then doubling the IPO of $45. That means that the market value represents almost 37 times last years sales for LinkedIn or $8.9 billion. Lets compare this to Google Inc’s shares that are valued at just under six times sales for 2010. Warning

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Taking Social Media Public?

I am not going to lie; I have only been using Skype for five months. At my last position it was used in office to ask a quick question or discuss lunch plans. My first interview with Andrew, aka The Brand Chef, was over Skype. Last night I was going through my old business magazines and ran across an Inc. article from 2005. The article was about eBay buying Skype for $2.6 billion. I thought to myself, ‘Didn’t Microsoft just buy Skype?’ EBay admitted to overpaying for Skype in 2007. This could be true, but perhaps they just bought it

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CreateWOW Introduces Haley Meckstroth

Haley joined CreateWOWMarketing in May 2011 as an integral part of the growth that CreateWOW is experiencing. She graduated from Iowa State University in 2005 with a B.S. in Marketing. In May of 2008 she became a full time student once again at DMACC in the Graphic Design Program and soon after became Editor of the Urban Campus newspaper. She found CreateWOWMarketing through one of her many Twitter browsing filled days. This past October at Freelance Camp Des Moines she was able to see what Andrew and CreateWow (The Brand Chef) was all about. Haley has experience in public relations, marketing,

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Hands In The Air

commit to something more than yourself

This is about as political as I get. Considering the events that have unfolded this week (the “untimely” demise of Osama BinLaden), I found it appropriate to speak up. Whatever side of the isle you sit on or whatever God you pray to, take heed. Look beyond yourself – just for 60 seconds. THEN, go back to what you were doing, knowing that there IS more. May 2, 2011: I watched a riveting documentary on Dr. Martin Luther King last night and felt compelled to talk about committing to something. More importantly, the relentless pursuit of committing to something greater

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