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Here, you’re going to find a large collection of industry news, updates and information on marketing communications. You’ll be able to find everything from Web video insights and marketing tips and tricks to some of our past rants, raves and reviews on the marketing industry.

This information is accumulated from our past CreateWOWmarketing blog as well as current posts from the Spoke Communications team. Categories and post dates can be found to he right.

If you have questions or need to contact us, please feel free to reach out to us using the contact page within this website.  OR feel free to comment on the blogs here! No one seems to do that these days, so it would be a great surprise and pleasure to welcome you to the wheelhouse!


Common Sense Web Video Solutions

While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it comes to web video, getting the message out is more important. These are just some common sense web video solutions that YOU can try out. Take a look and see how easy it is to create WOW in your own web video!

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VIDEO: “Are You Too Big To SMILE?”

CreateWOWmarketing travels through rural Iowa asking the simple question, “Is your brand too big to smile?” Finding that small town courtesy and respect seems to reflect in a size of company brand as well, Andrew B. Clark (The Brand Chef) questions why and how your brand could benefit from just a simple smile. 🙂

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There IS No FREE Lunch!

The marketing communications business is often misunderstood in terms of value, benefit, and, unfortunately, getting paid. As a creative services firm, prospects often ask communications professionals (us) to do work for free – also known as “speculative creative” or “pitching” in order for the client to determine whether or not they will hire us. It’s the old “try the milk before you buy the cow” scenario and it happens in the marketing communications profession on a daily basis. While some marketing professionals succumb to this dog and pony show in the hopes of getting paid if their results are satisfactory

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Focus: A Small Business Owner Stumbling Block?

As small business owners, sometimes we get so focused on the “tasks at hand” we forget the “bigger picture.” Unfortunately, that happened to me last week. CreateWOW had a couple of projects “Pop Up” that HAD TO get done before the week was out. So, being the eternal “people-pleaser” I am, I did my very best to deliver. (Sound familiar?) In a caffeine induced, gel-crackling, bearded blur, I dug in and wrote scripts, created and produced radio and webinar spots, coded, designed and delivered as quickly as I possibly could. Logos. Creative outlines. Proposals. You name it, I was a

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Finding The Face Of Ag Marketing

If you didn’t realize it, AGRICULTURE is big business – not just the growing of plants and livestock production aspects, which luckily has seen an uptick even in the struggling financial economy as of late.  We’re talking the business of being involved in the “Ag” world. Agritourism, Ag education, Ag sciences and others have all seen a huge surge of interest and involvement in the past decade. No longer do we drive through the green fields of Iowa, Nebraska and other Midwest states and just see corn, beans, pigs, cows, more corn, more beans, more pigs…  well, you get our

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5 Crucial Reasons for Business Blogging

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A business blog is a key part of any inbound marketing program. There are 5 fundamental benefits to business blogging: 1) Promote and Position Yourself / Your Company as a “Thought Leader” Each well-written post on a business or personal blog is a public declaration of your thought leadership, integrity, humor, and professional insights. You don’t have to debate the laws of physics (unless that’s your bailiwick) to get recognition. For example, a summary of recent changes in your industry, or a reaction to a recent news article can be extremely effective blog posts.  Set up Google Alerts and feed

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Free Word Of Mouth And Customer Analytics, Why Not?

I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special

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We Cured Writer’s Block!

Some days I sit back in my chair and wonder, “Why the heck isn’t anyone posting?” It’s not for a lack of information.  It’s not for a lack of inspiration.  It just falls on that blank page!  It’s too intimidating.  It’s too…  blank; so your mind goes blank. In attempts to alleviate that, I’ve coached my clients to keep a journal, either digitally in EverNote, or the “Old fashioned way” in a notebook, of ideas, snippets, quips or even a doodle that would later inspire a blog post (and I’ve changed “blog post” to “article” for most clients – that’s

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Create WOW Marketing Welcomes Anastasia Taber

A rising junior at Georgetown University majoring in English and minoring in Chinese & Women’s Gender Studies, Anastasia is back from Washington D.C. to work this summer at CreateWOWmarketing, LLC, before heading to Beijing, China in the fall to study Chinese language and literature. Anastasia was one of those sickening overachievers in high school, and continues to be one in college, though the intensity of university life forces her to pick and choose which few activities will fill her time. She writes a column for Georgetown’s oldest student newspaper, The Hoya, offering bi-weekly dating advice to readers as the Dating

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