Three Strategic Factors to Successfully Integrating Video Marketing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Strategy, Technology, Web Video  
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Video marketing has become the hottest trend in communications strategies. With the world turning to live streaming and video conferencing during the pandemic, it’s no wonder video has become the smart marketers’ communications tool of choice. Video’s intrinsic entertainment value and increased engagement potential is an audience’s most natural connection to you and your brand outside an actual face-to-face meeting. Now is the best time to kick off that video marketing program. So, how do you get the ball rolling integrating video marketing into your marcom strategy? While you may be a fantastic communicator, quickly adapting to social media, integrating

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Playing Like The Big Dogs – Make Marketing a Priority

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Strategy  

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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10.5 Tips: Social Media Etiquette

By on   /   Blog, Brand Marketing, Interactive Media, Social Media, Social Media Marketing, Strategy  

Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with others in your industry and around the globe. Because these social media channels are still fairly new to most, guidance and best practices are often shorted – to the detriment to the users as well as those within their network. So as a “Public Service” of sorts, I’ve put together a quick, 10.5

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3 Easy Steps to Better Marketing Communications

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Listen, marketing communications isn’t rocket science. While I’ve seen CMOs and and entire Marketing departments wringing their hands over the most inane of situations, I try to explain, “If we do a bit of strategic thinking to create a program that uses dollars efficiently and produces quality leads, we’ll be well on our way to being a marketing communications stud-bolts.” So below are three easy steps to building confidence in your marketing communications efforts as well as your team, your company, and your customers. 1) Define the Players The primary step in shaping a successful marketing communications plan is to

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Beware The Social Media Spell

By on   /   Blog, Brand Marketing, Branding, Education and Training, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy, Technology  

Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically throughout the marketing departments of some companies. It’s easy to be seduced. It’s easy to be swayed by viral videos, tweets, and blogs with thousands of readers. It’s easy to think that social media can be the magic pill to fix marketing mishaps. But in our passionate pursuit

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Five Web Marketing Questions You Need to Be Asking

By on   /   Blog, Brand Marketing, Branding, Education and Training, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  

Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an opportunity, not a

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Happy GOOGLE Mobile-Friendly Day!

By on   /   Blog, Brand Marketing, Branding, Design, Education and Training, Industry News, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Strategy, Technology  
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Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read more about their changes here: http://cre8wow.me/1yLU6XM This change is a great advantage to you and all of those that keep their sites current with search compatibility best practices. As Google enacts these changes, sites NOT mobile-friendly will no longer be indexed for mobile search results. Yes, you heard right… NON MOBILE-FRIENDLY SITES WILL NOT SHOW UP IN MOBILE SEARCHES AFTER TODAY! While standard desktop search will not be

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Three Tips for Share-Worthy Content

By on   /   Blog, Brand Marketing, Marketing, Social Media Marketing, Strategy  

Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really get their messages to their target audiences these days? And if they do happen to see the post, what creates the desire to click, read, and react? How does someone create content that’s truly “Share-Worthy?” Develop “Share-Worthy Content” with these three simple tips: 1) Have a documented content marketing strategy. Did you parents ever tell you to “Think before you speak?” This holds true with building

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3 Simple Tips for Making Your Email Marketing Campaigns Better

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‘Tis the season for pointless Email … Email Marketing! Email, email everywhere, but not a click to link… Okay that sounded better in my head… We have a love/hate relationship with email. Marketers love it for it’s economy, it’s simplicity and it’s tracking potential. Consumers love it for about a day and then get irritated when their in-boxes are swamped with “Awesome Offers” and “Amazing Deals!”  Marketers and business owners also wring their hands and fret over each and every email they send, wondering, “What do I write about next?” or “Does it say the right thing,” or “…make the

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