Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really get their messages to their target audiences these days? And if they do happen to see the post, what creates the desire to click, read, and react? How does someone create content that’s truly “Share-Worthy?” Develop “Share-Worthy Content” with these three simple tips: 1) Have a documented content marketing strategy. Did you parents ever tell you to “Think before you speak?” This holds true with building
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We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time. When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and
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Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If
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Do you want to understand interactive marketing (social media), or do you want someone to handle it for you? It’s an important and honest question you should ask yourself. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need interactive marketing, but don’t understand what it is and where they will find value. It’s important for us to educate our customers on what interactive marketing is and how to measure the value. We should note that not every business will use interactive marketing the same, along
More Marketing News →Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media
More Marketing News →Are you in a business where it’s next to impossible to keep everyone on the same page? Maybe you need to invest in enterprise social networking. It allows for a private online environment where you can share, discuss and keep everyone up to date on projects. Honey, a new enterprise social network is free for business of 10 people or less. If you have more than 10 employees, check out their reasonable pricing options. Honey is different from some of the other social enterprise networks because you can choose how you want information to come to you. If you want
More Marketing News →Technology has been integrated into our daily lives thanks to smartphones, tablets, and social media. A new era has begun and could drastically change the landscape again. Wearable technology provides a way to extend the user experience and put even more data around your wrist or on your head. The line separating the lives we lead and the technology we use has become thin. It has enabled us to do even more with less. A View From Google Glass With the advancement of tools like Google Glass, a wearable computer that rests on your face like a pair of glasses,
More Marketing News →The argument continues about the value of your social media marketing on SEO. I’m here to say it once and for all, Social Media Marketing CAN Help SEO! Having accounts in FaceBook, Twitter, Google+, Pinterest et al., isn’t the end all and be all for your social media marketing efforts. That, at best is a “Level 1” effort of a good 4-Level potential program. With strategy, content and the right marketing communications partners (yes, you need help and CAN NOT do it alone), the integration of social media into your marketing plans can boost Search Engine Page Positions (SEPP) as well
More Marketing News →If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:
More Marketing News →So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the
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