Helping Manufacturers & B2B Marketers Navigate SEO Strategies

By on   /   Blog, Education and Training, Marketing, SEO, Social Media, Strategy  

For B2B marketers and manufacturers, navigating SEO strategies can be a daunting task. Do you talk about your product? Your staff? A standout system you’ve implemented? … There’s so much more to effectively being seen on search than that. I’ve put together some of the most impactful tactics we’ve used with our B2B marketing and Manufacturing clients. Check out the latest post from SPOKE Communications to learn how you and your team can navigate SEO and create strategies that convert!

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How Research and Data Can Refocus Brand Value

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, public relations, SEO, Social Media Marketing, Strategy  
research changes brand value and brand messaging strategies

Today, research drives the data and decision-making behind the world’s biggest brands. So why wouldn’t you use research and data in your own brand messaging? I recently coached a client through a brand value study that revealed some pretty clear paths to connecting to their core audience – paths they’d overlooked before… Click the link to read about more —>

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My Top 5 Tips to Improve Organic SEO in 2023

By on   /   Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy  
improve organic SEO

How to rank higher through organic SEO is still one of marketing’s biggest mysteries. Paying for top-of-the-page listings is one (expensive) way to get eyes on your website, but these 5 simple tips can get you to a more relevant and more impactful position on Google, Bing and other search engines… Click through to read more!

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Marketers… You Need A Benchmark!

By on   /   Blog, Brand Marketing, Education and Training, Marketing, SEO, Social Media Marketing, Strategy  
research and marjketing strategy des moines iowa

The late, great Yankee, Yogi Berra was a prophetic quote machine. One of my favorites has always been, “If you don’t know where you are going, you’ll end up someplace else.” As silly as it sounds, it’s powerful advice. When it comes to measuring marketing performance, it’s imperative to plan your path to success. With that, until you know where you’re starting (setting the benchmark), how do you know where that path will go? Setting the benchmark is important in data-driven marketing campaigns. If you have a program that measures against specific KPI (Key Performance Indicators), but have no benchmark

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Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

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content marketing and sales strategies

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

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300 Stories – A New Year, A New Milestone

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, SEO, SPOKE News  
des moines communications agency

Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Video Marketing and Digital Marketing Go Hand in Hand

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Video Marketing  
digital video marketing company des moines iowa

Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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5 Free Action Items for Better Digital Marketing in 2019

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free digital marketing for 2019

Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same time there were some brilliant marketing events as well. All things considered, it’s time to set up the blocks that tumbled down in 2018 and start building for a more impactful 2019. To help us all get some traction in 2019, we’ve put together 5 action items you and your team (if you have one) can use to make sure you’re on the right track just

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The Value of Email Marketing

By on   /   Blog, Brand Marketing, Case Studies, Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Strategy  
finding value in email marketing

Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the channel somewhat difficult to grasp, let alone manage. But if done properly, and with purpose, an email campaign can not only raise brand awareness within your target audience, but increase actions that benefit your bottom line – whether that means taking action on a goal or mission, or clicking through to purchase a product or schedule a service. We recently sat in with a local marketing communications class where the

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Diving Into SEO – A Visual Guide

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SEO guide

Our clients love this SEO visual guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple SEO visual guide to help them in Web site development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Do your keyword research Creating a sitemap.xml for your site Submit

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