Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more.
But why do the two have to be siloed?
Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought and creativity a video marketing message can be as effective for telling your company story as a keyword-rich blog post or social media campaign.
While at SPOKE Communications we’ve always been huge proponents to telling our client stories via social and content marketing, our time behind video cameras and in editing suites has begun to equal and in some cases surpass that of traditional marketing communications efforts. Clients are seeing the value of video for its engagement and impact, as well as the ease with which it can be turned into evergreen content to distribute strategically throughout their social media networks.
Next time you’re struggling to tell your story, grab a video camera or your mobile device (just hold it in landscape, please) and start talking. If you have a strong, TRUE brand, and you are well-versed in the product or service you’re promoting, talking it through will take less effort and result in a more engaging, personal connection with your target audience. Social media channels have come a long way to accepting and presenting video, so distributing your new, engaging video will be a breeze.
If you’re still unsure about video marketing or the marketing communications strategies needed to best promote your product or service, please don’t hesitate to reach out to us at SPOKE Communications. You can reach me directly through the office number, 515-257-6584, or email [email protected]
SIDE NOTE: Yes, we realize the irony of writing a long-form post about how video marketing can be more impactful. We’ll have a video specific to this topic in the next week-or-so. 😉
Until next time,
Andrew B. Clark
The Brand Chef