Interactive Media

Five Web Marketing Questions You Need to Be Asking

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Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an opportunity, not a

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Happy GOOGLE Mobile-Friendly Day!

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Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read more about their changes here: http://cre8wow.me/1yLU6XM This change is a great advantage to you and all of those that keep their sites current with search compatibility best practices. As Google enacts these changes, sites NOT mobile-friendly will no longer be indexed for mobile search results. Yes, you heard right… NON MOBILE-FRIENDLY SITES WILL NOT SHOW UP IN MOBILE SEARCHES AFTER TODAY! While standard desktop search will not be

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3 Simple Tips for Making Your Email Marketing Campaigns Better

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‘Tis the season for pointless Email … Email Marketing! Email, email everywhere, but not a click to link… Okay that sounded better in my head… We have a love/hate relationship with email. Marketers love it for it’s economy, it’s simplicity and it’s tracking potential. Consumers love it for about a day and then get irritated when their in-boxes are swamped with “Awesome Offers” and “Amazing Deals!”  Marketers and business owners also wring their hands and fret over each and every email they send, wondering, “What do I write about next?” or “Does it say the right thing,” or “…make the

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Website Redesign – Finding Opportunities Where You Least Expect Them

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We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time.  When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and

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Website Security Updates – An Open Letter To Spoke Clients

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Website security is no small part of providing great web development for clients. As a service to our customers, Spoke Communications is constantly striving to protect not only the aesthetic integrity of your Websites, your communications and connectivity, but the data therein. In recent months, the “hacking world” has become very aggressive with attempts on accessing the servers, Content Management Systems (CMS), and data within Websites around the Internet. These attacks have caused immeasurable amounts of damage to websites all over the World, and in turn the ability for companies or individuals to be effectively, efficiently, and economically represented online.

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4 Simple Tips For Better Email Marketing

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With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on businesses and consumers alike. What do

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Marketing Is Fun When…

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Ever have one of those clients that make all of the others pale in comparison?  Yeah. THIS is why we love what we do. Take a listen… [mp3-jplayer tracks=”thisisatestimonial.mp3″] WOAH. Thanks Rick!

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The Only Social Media Question You Need to Answer

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Do you want to understand interactive marketing (social media), or do you want someone to handle it for you? It’s an important and honest question you should ask yourself. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need interactive marketing, but don’t understand what it is and where they will find value. It’s important for us to educate our customers on what interactive marketing is and how to measure the value. We should note that not every business will use interactive marketing the same, along

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The Redesign of Google Maps

One of the most important things we do at CreateWOWmarketing is “feed the Google.” A process of creating and presenting relevant content that can be found. With every client we work with, we teach them about “feeding the Google”, what it means, why it’s important and how it creates value. Google is the largest search engine in the world, so it makes sense. Keep in mind, YouTube is the second largest search engine in the world and Google owns YouTube. So what does that mean? If you’re not “feeding the Google”, you are missing out on potential business. With the

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Weibo: The Biggest Unknown Social Media Platform

Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media

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Marketing News Updates

Contact SPOKE Communications!

DES MOINES OFFICE:
5400 SE 30th Street
Des Moines, Iowa 50320

OSCEOLA OFFICE:
115 E. Washington Street,
Osceola, Iowa 50213

Phone: 515.257.6584
Email: [email protected]

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