Interactive Media

An Enterprise Social Network That’s Sweet As Honey

Are you in a business where it’s next to impossible to keep everyone on the same page? Maybe you need to invest in enterprise social networking. It allows for a private online environment where you can share, discuss and keep everyone up to date on projects. Honey, a new enterprise social network is free for business of 10 people or less. If you have more than 10 employees, check out their reasonable pricing options. Honey is different from some of the other social enterprise networks because you can choose how you want information to come to you. If you want

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How Technology Is Impacting Humanity

Technology has been integrated into our daily lives thanks to smartphones, tablets, and social media. A new era has begun and could drastically change the landscape again. Wearable technology provides a way to extend the user experience and put even more data around your wrist or on your head. The line separating the lives we lead and the technology we use has become thin. It has enabled us to do even more with less. A View From Google Glass With the advancement of tools like Google Glass, a wearable computer that rests on your face like a pair of glasses,

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Facebook’s Graph Search Just Made Content Marketing More Powerful

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

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How to Control Your Facebook Page Feed

So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the

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Cloud Computing 101 and ScaleFaster.com

I have always been a little confused about “Cloud Computing” and what it really means or what benefits hit holds for my business. What are the risks of moving our data to the cloud? How does accessing the cloud work when it comes to productivity and my company? A lot of these questions were recently answered – as well as many other needs my company has. When I met with Scale Faster, a cloud based I.T. managed services company in central Iowa, the definition of cloud computing and managed I.T. was suddenly made very clear. That and the innovative “retail”

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What Is This “Brand” You Speak Of…?

It seems you can’t swing a dead cat these days without hitting a “Brand” expert. No cats were harmed in the writing of this blog. Seriously – type “branding” into your search engine and see what pops up!  More than 10 pages of branding blogs and websites. While there ARE companies who know branding and how it works, there are also companies who just use a lot of big words and involved formulas to make them sound like they know what they’re talking about.  So, how do you weed out the experts from the snake-oil salesmen? Let TRUE Branding be

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Social Media: Efficiency Tool or Necessary Evil?

Social Media. It’s everywhere – our computers, our phones, our video game consoles.  We hear the phrase in television shows and commercials.  You see the logos in shop windows encouraging you to “Like us on Facebook!” or “Follow us on Twitter!”  Most of us DO, too.  Just trying to keep a finger on the pulse of the world around us, afraid of missing out on something. How do YOU use your social media outlets?  Is it for business and marketing?  Do you strictly use Facebook and Twitter to connect with potential clients/customers?  Is it a platform for your political/religious views

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5 Tips On Writing Blog Posts To Increase Traffic

I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing.  All of which even the BEST writers, marketers and bloggers struggle with on EVERY post.  But once a successful post formula is found, it’s like crack. You want, no, NEED to do it over and over again until your eyeballs rollback in your head and you fall to the ground in crippling ecstasy… Okay, maybe not that far, but it’s close. 🙂

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VIDEO: Focus Your Social Media Marketing

Trying to control social media is like trying to drink the ocean one cup at a time. For successful marketing and communications, companies need to TARGET their social media efforts to their local level to better engage with their audience. Using Twitter Hashtags, Facebook Groups and Events as well as some common sense, the following video explains how to create a more focused social media marketing approach. Focus Your Social Media Marketing Hat tip to our friends at The Des Moines Social Media Club, including Tom Brazelton (@TomBrazelton on twitter_ and the whole @SMCDSM crew as well as a BIG

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Hear That Ringing? It’s Your Social Media Phone…

On Wednesday of last week, I gave Mediacom a call on the Social Media Phone. HOW? By doing this, I posted on Twitter: “Hey Mediacom, my web connection is on the fritz, can you guys please give me a call?” Why did I post it to Twitter instead of just picking up my “real” phone? Well, a couple reasons: I HATE being on hold.  And anyone that’s EVER called Mediacom knows that’s their favorite game. And I know from past engagements that Mediacom is listening and answers the “Social Media Phone” Is Social Media becoming a new channel for customer

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Marketing News Updates

Contact SPOKE Communications!

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Des Moines, Iowa 50320

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115 E. Washington Street,
Osceola, Iowa 50213

Phone: 515.257.6584
Email: [email protected]

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