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Three Tips for Share-Worthy Content

By on   /   Blog, Brand Marketing, Marketing, Social Media Marketing, Strategy  

Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really get their messages to their target audiences these days? And if they do happen to see the post, what creates the desire to click, read, and react? How does someone create content that’s truly “Share-Worthy?” Develop “Share-Worthy Content” with these three simple tips: 1) Have a documented content marketing strategy. Did you parents ever tell you to “Think before you speak?” This holds true with building

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Website Redesign – Finding Opportunities Where You Least Expect Them

By on   /   Blog, Brand Marketing, Branding, Design, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Spoke Portfolio, Strategy  
website redesign west des moines

We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time.  When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and

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Website Security Updates – An Open Letter To Spoke Clients

By on   /   Blog, Education and Training, Industry News, Interactive Media, Spoke Portfolio, Technology  

Website security is no small part of providing great web development for clients. As a service to our customers, Spoke Communications is constantly striving to protect not only the aesthetic integrity of your Websites, your communications and connectivity, but the data therein. In recent months, the “hacking world” has become very aggressive with attempts on accessing the servers, Content Management Systems (CMS), and data within Websites around the Internet. These attacks have caused immeasurable amounts of damage to websites all over the World, and in turn the ability for companies or individuals to be effectively, efficiently, and economically represented online.

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4 Simple Tips For Better Email Marketing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing  

With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on businesses and consumers alike. What do

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#6SecondMarketing – Vine 002 – Basic Web Marketing

By on   /   #6SecondMarketing, Blog, Brand Marketing, Marketing, Social Media, Web Video  
vine marketing #6SecondMarketing

Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. 😉 If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on

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SEO Landing Pages Need To Be Laser-Focused

By on   /   Blog, Brand Marketing, Branding, Education and Training, SEO, Social Media Marketing, Strategy  
SEO des moines agency

Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If

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