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Happy GOOGLE Mobile-Friendly Day!

By on   /   Blog, Brand Marketing, Branding, Design, Education and Training, Industry News, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, SPOKE News, Strategy, Technology  
rank for mobile search des moines

Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read more about their changes here: http://cre8wow.me/1yLU6XM This change is a great advantage to you and all of those that keep their sites current with search compatibility best practices. As Google enacts these changes, sites NOT mobile-friendly will no longer be indexed for mobile search results. Yes, you heard right… NON MOBILE-FRIENDLY SITES WILL NOT SHOW UP IN MOBILE SEARCHES AFTER TODAY! While standard desktop search will not be

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Occasionally, The King Needs Good Damage Control

By on   /   Blog, Brand Marketing, Education and Training, Social Media Marketing  

Yes. For those of you that might have been hiding under a rock on Monday, there was a HUGE disturbance in the force. It was like the voices of millions of websites cried out and were suddenly silenced all at once. Our King, our Mohamed atop the mountain was … down. For hours on Monday the King of all web domains, GoDaddy, was nowhere to be found, on the web or anywhere else for that matter. Well, at least it seemed like it. With that, millions of websites and interactive outposts such as email accounts, e-commerce sites and blogs were

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If You Can’t Toot Your Own Horn, Why Have One?

By on   /   Blog, SPOKE News  

We love our customers. It’s evident in the time we put into every project, the quality of work we produce and the passion we have for all things that go “WOW.”  But it’s a rarity to hear anyone from CreateWOW spouting personal accolades, or “Tooting their horn” so-to-speak. It’s just not our style… Well, today, we received a blessing and a tremendous testimonial from a client of CreateWOW and we’re going to pass along her comments and let the horn-tooting resound. Because… If You Can’t Toot Your Own Horn, Why Have One? Now, this particular client, Lindsay LeMay from Numark

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Can Peer Pressure Harm Your TRUE Brand?

By on   /   Blog, Brand Marketing, Education and Training, Social Media Marketing  

We all want to be liked.  We all want to be the coolest and we all care what others think of us.  This is true in the corporate world, as well as in our personal lives.  But how do you know when to take peers’ “advice” and when to ignore it? In a previous business life, I worked in retail.  Fast-paced, exciting, challenging – and Brand centered.  One day, a “Secret Shopper” came into our store, quietly sizing us up, checking our customer service skills and the overall shopping experience.  His “findings” were then written into a not-so-nice blog post

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Focus: A Small Business Owner Stumbling Block?

By on   /   Blog, SPOKE News  

As small business owners, sometimes we get so focused on the “tasks at hand” we forget the “bigger picture.” Unfortunately, that happened to me last week. CreateWOW had a couple of projects “Pop Up” that HAD TO get done before the week was out. So, being the eternal “people-pleaser” I am, I did my very best to deliver. (Sound familiar?) In a caffeine induced, gel-crackling, bearded blur, I dug in and wrote scripts, created and produced radio and webinar spots, coded, designed and delivered as quickly as I possibly could. Logos. Creative outlines. Proposals. You name it, I was a

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Free Word Of Mouth And Customer Analytics, Why Not?

By on   /   Blog, Social Media Marketing  

I can’t tell exactly why more local businesses aren’t using Foursquare, but I imagine it has to do with not understanding Foursquares potential. The lack of knowledge with this not too new (debuted in March of 2009) social media tool is still huge. Foursquare has 8 million people using it worldwide and 250,000 merchants taking advantage of the business platform. At the same time LinkedIn has 100 million users and 2 million businesses worldwide that have a company page. Owners need to be aware that they can reward customers for loyalty, for simply visiting their business or attending a special

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10 Tips for Improving Your Customer Engagement

By on   /   Blog, Brand Marketing, Interactive Media, Social Media Marketing  

They were once a prospect…. then a lead… then a presentation opportunity… Then… well, you know the routine. But now that you’ve landed this whale (for lack of a better term), what happens? You’ve finally contracted with this client. Does the attention to this particular fish scale back (no pun intended). Is it all about the conquest? Is the honeymoon over? Well, I’m here to tell you, it better not stop there. Continued customer engagement is key to your business’ sustainability – the key to your success – and honestly should be the easiest part of your job. Or would

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Put The Playbook Away – You Know This Already!

By on   /   Blog, Brand Marketing, Social Media Marketing  

Have you ever seen a great NFL quarterback run to the sidelines and look into the playbook? Neither have I… So why is it that so many marketers out there are generating rote, boring plans for their clients based on “plays” they learned back in the bush leagues? The traditional approach to marketing is too linear for today’s world. Today’s target audience is constantly moving, growing and learning new technologies. But much of the marketing we see today is still formulaic and trite, as if someone in 1976 created “The Playbook For Successful Marketing” and it’s been dogmatically followed ever

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A Perfectly Blogable Moment?

By on   /   Blog, Social Media Marketing  

Create page depth. Use “these” keywords and SEO-friendly content. Blog… Blog… Blog… Post… Post… Post… I sat in a client’s office earlier this week chanting the same words that I’ve been chanting for the last three years. And then, as if I was on autopilot, I detached myself and heard myself say… “Strategic social media marketing isn’t so much having the social media tools, but knowing where and when to use them to support your brand and your targeted market.” Oh my God, did I really say that out loud? I sound like I just read it out of a

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