With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing” (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on businesses and consumers alike. What do
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Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. 😉 If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on
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Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If
More Marketing News →Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-001 To play the video with sound, hover over the upper left corner and turn it on. 😉 https://vine.co/v/Mwh77JaJJ93/ Comment below to discuss your #Marketing and #Branding questions. I’ll be picking topics from the comments and other discussions throughout the weeks to share here! And what ever you do… Keep Cookin’ The Brand Chef #Vine #Marketing
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Interview: Our Communications Future I’m at “that age” now. I can see into the Communications Future! (for what it’s worth) Yep. My eldest daughter is in college, and I’m THAT parent. The parent that the Coe College freshman communications class turns to for “Industry Insight.” While I’m somewhat honored, It’s really making me feel my age. I’ve spent 25 years in the communications industry, 25 years as a communications “Professional.” HA… While I would never consider myself an “Expert,” I s’pose I could call myself “Professional” at this stage in the game. 🙂 When I started, back in the early
More Marketing News →Midwest Marketer or not, what do most of you do for your birthday? Party? Sure. Gather with friends and celebrate another successful year of living? Of course! But how many of you get to walk the beautiful fields of Iowa shooting video of Corriente cattle? Just us select few Midwest marketers, that’s who! Birthday’s aside, I was so impressed with the Yoke S Ranch’s facilities and their cattle, I wanted to make a quick video about it. If you’re looking for outstanding flavor and nutrition in your beef as well having the advantage of being grass fed and antibiotic-free; the
More Marketing News →One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper
More Marketing News →If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:
More Marketing News →So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the
More Marketing News →A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand. Generally… YES. But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s
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