marketing communications des moines iowa

Here, you’re going to find a large collection of industry news, updates and information on marketing communications. You’ll be able to find everything from Web video insights and marketing tips and tricks to some of our past rants, raves and reviews on the marketing industry.

This information is accumulated from our past CreateWOWmarketing blog as well as current posts from the Spoke Communications team. Categories and post dates can be found to he right.

If you have questions or need to contact us, please feel free to reach out to us using the contact page within this website.  OR feel free to comment on the blogs here! No one seems to do that these days, so it would be a great surprise and pleasure to welcome you to the wheelhouse!

Marketing at Breakneck Speed – Tips for Staying Top-of-Mind

By on   /   Blog, Brand Marketing, Education and Training, Marketing, Strategy  
how can my company stay top of mind with marketing

Research is showing that traditional models of marketing and effectively connecting to your customers is evolving at breakneck speeds. What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?”

Check out the latest post from SPOKE Communications to learn how you and your team build strategies to keep your brand at the forefront of your target audience!

More Marketing News →
Back to Top

Helping Manufacturers & B2B Marketers Navigate SEO Strategies

By on   /   Blog, Education and Training, Marketing, SEO, Social Media, Strategy  

For B2B marketers and manufacturers, navigating SEO strategies can be a daunting task. Do you talk about your product? Your staff? A standout system you’ve implemented? … There’s so much more to effectively being seen on search than that. I’ve put together some of the most impactful tactics we’ve used with our B2B marketing and Manufacturing clients. Check out the latest post from SPOKE Communications to learn how you and your team can navigate SEO and create strategies that convert!

More Marketing News →
Back to Top
Back to Top

Going Stock: Connecting with Budget-Friendly Content and Images

By on   /   Blog, Case Studies, Design, Marketing, Print Design, Spoke Portfolio  
using stock photography for beget-friendly marketing

Being a photographer, I have a love-hate relationship with stock photography. Generally, if I CAN shoot it, I’d rather do it myself. But looking through some past SPOKE projects, I ran across one where we found the perfect stock set for the campaign we were developing.

Check out this quick case study on using budget-friendly stock content and images to connect for your marketing clients…

More Marketing News →
Back to Top

How Research and Data Can Refocus Brand Value

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, public relations, SEO, Social Media Marketing, Strategy  
research changes brand value and brand messaging strategies

Today, research drives the data and decision-making behind the world’s biggest brands. So why wouldn’t you use research and data in your own brand messaging? I recently coached a client through a brand value study that revealed some pretty clear paths to connecting to their core audience – paths they’d overlooked before… Click the link to read about more —>

More Marketing News →
Back to Top

My Top 5 Tips to Improve Organic SEO in 2023

By on   /   Education and Training, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy  
improve organic SEO

How to rank higher through organic SEO is still one of marketing’s biggest mysteries. Paying for top-of-the-page listings is one (expensive) way to get eyes on your website, but these 5 simple tips can get you to a more relevant and more impactful position on Google, Bing and other search engines… Click through to read more!

More Marketing News →
Back to Top

Marketers… You Need A Benchmark!

By on   /   Blog, Brand Marketing, Education and Training, Marketing, SEO, Social Media Marketing, Strategy  
research and marjketing strategy des moines iowa

The late, great Yankee, Yogi Berra was a prophetic quote machine. One of my favorites has always been, “If you don’t know where you are going, you’ll end up someplace else.” As silly as it sounds, it’s powerful advice. When it comes to measuring marketing performance, it’s imperative to plan your path to success. With that, until you know where you’re starting (setting the benchmark), how do you know where that path will go? Setting the benchmark is important in data-driven marketing campaigns. If you have a program that measures against specific KPI (Key Performance Indicators), but have no benchmark

More Marketing News →
Back to Top

How to Stretch Out Your Content Strategy

By on   /   Blog, Education and Training, Marketing, Social Media, Social Media Marketing, Strategy  
stretch content strategy

Ah, yes. The daunting craft of consistent content creation. A promotional video for YouTube. A post for the web site. A photo or graphic or video snippet on Instagram. A handful of tweets. And don’t forget to share them to SnapChat, LinkedIn and Facebook. Post an explainer vid on TikTok. And on and on. It’s exhausting! Or is it? In the decade-plus I’ve been developing content strategies for businesses and organizations, staying ahead of the content creation cycle and maintaining consistency always comes down to one simple thing: capitalizing on good content. So I’m going to give you a little

More Marketing News →
Back to Top

Marketing Communications & Recruiting / Retaining Employees in a Competitive Market

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, Strategy  
emplyee recruting marketing communications

In a recent conversation with a client, we discussed their struggles recruiting and retaining quality employees. While this is not an uncommon issue these days, we’re seeing companies turn to the marketing communications side to support and augment HR efforts in these matters. Some items we discussed to help gaining traction and retention with new employee recruitment: DEFINE YOUR PRODUCT (Is this the job for them?): Start with the job description. Be upfront with the need each applicant will fulfill as well as the value the hire will provide to the company. The job description and subsequent posting (on your

More Marketing News →
Back to Top

Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

By on   /   Blog, Education and Training, Marketing, SEO, Social Media Marketing, Strategy  
content marketing and sales strategies

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

More Marketing News →
Back to Top