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Five Web Marketing Questions You Need to Be Asking

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Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an opportunity, not a

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The Entrepreneur Brand

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I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But then I thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. This presentation required a little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal. Of course, branding for entrepreneurs is paramount. “Without

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Happy GOOGLE Mobile-Friendly Day!

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Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read more about their changes here: http://cre8wow.me/1yLU6XM This change is a great advantage to you and all of those that keep their sites current with search compatibility best practices. As Google enacts these changes, sites NOT mobile-friendly will no longer be indexed for mobile search results. Yes, you heard right… NON MOBILE-FRIENDLY SITES WILL NOT SHOW UP IN MOBILE SEARCHES AFTER TODAY! While standard desktop search will not be

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Three Tips for Share-Worthy Content

creating share-worthy content

Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really get their messages to their target audiences these days? And if they do happen to see the post, what creates the desire to click, read, and react? How does someone create content that’s truly “Share-Worthy?” Develop “Share-Worthy Content” with these three simple tips: 1) Have a documented content marketing strategy. Did you parents ever tell you to “Think before you speak?” This holds true with building

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3 Simple Tips for Making Your Email Marketing Campaigns Better

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‘Tis the season for pointless Email … Email Marketing! Email, email everywhere, but not a click to link… Okay that sounded better in my head… We have a love/hate relationship with email. Marketers love it for it’s economy, it’s simplicity and it’s tracking potential. Consumers love it for about a day and then get irritated when their in-boxes are swamped with “Awesome Offers” and “Amazing Deals!”  Marketers and business owners also wring their hands and fret over each and every email they send, wondering, “What do I write about next?” or “Does it say the right thing,” or “…make the

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Website Redesign – Finding Opportunities Where You Least Expect Them

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We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time.  When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and

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Website Security Updates – An Open Letter To Spoke Clients

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Website security is no small part of providing great web development for clients. As a service to our customers, Spoke Communications is constantly striving to protect not only the aesthetic integrity of your Websites, your communications and connectivity, but the data therein. In recent months, the “hacking world” has become very aggressive with attempts on accessing the servers, Content Management Systems (CMS), and data within Websites around the Internet. These attacks have caused immeasurable amounts of damage to websites all over the World, and in turn the ability for companies or individuals to be effectively, efficiently, and economically represented online.

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4 Simple Tips For Better Email Marketing

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With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on businesses and consumers alike. What do

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#6SecondMarketing – Vine 002 – Basic Web Marketing

vine marketing #6SecondMarketing

Vine Marketing – #6SecondMarketing by The Brand Chef. Vine-002 – Basic Web Marketing To play the video with sound, hover over the upper left corner and turn it on. 😉 If you have to be reminded to have a PHONE NUMBER on the front page of your website, you might need something more than just marketing help. We just earned a client because of that reason (as well as being generally awesome). The client actually said, “We had 4 marketing companies we wanted to call this week and yours was the only one with the phone number readily available on

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MAIN OFFICE:
100 Court Avenue, Suite 218
Des Moines, Iowa 50309

OSCEOLA OFFICE:
115 E. Washington Street,
Osceola, Iowa 50213

Phone: 515.257.6584
Email: biz@spokecom.com

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