3 Easy Steps to Better Marketing Communications

better marketing communications plan

Listen, marketing communications isn’t rocket science. While I’ve seen CMOs and and entire Marketing departments wringing their hands over the most inane of situations, I try to explain, “If we do a bit of strategic thinking to create a program that uses dollars efficiently and produces quality leads, we’ll be well on our way to being a marketing communications stud-bolts.” So below are three easy steps to building confidence in your marketing communications efforts as well as your team, your company, and your customers. 1) Define the Players The primary step in shaping a successful marketing communications plan is to

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The Entrepreneur Brand

branding entrepreneur des moines iowa marketing communications

I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But then I thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. This presentation required a little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal. Of course, branding for entrepreneurs is paramount. “Without

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3 Simple Tips for Making Your Email Marketing Campaigns Better

help with email marketing

‘Tis the season for pointless Email … Email Marketing! Email, email everywhere, but not a click to link… Okay that sounded better in my head… We have a love/hate relationship with email. Marketers love it for it’s economy, it’s simplicity and it’s tracking potential. Consumers love it for about a day and then get irritated when their in-boxes are swamped with “Awesome Offers” and “Amazing Deals!”  Marketers and business owners also wring their hands and fret over each and every email they send, wondering, “What do I write about next?” or “Does it say the right thing,” or “…make the

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SEO Landing Pages Need To Be Laser-Focused

SEO des moines agency

Last week I worked up a quick post to prove a point. It was a simple demonstration that, with laser-focused SEO, results can be achieved MUCH FASTER than expected. Often times we hear, “With time and patience, we can get you to the first page of search engines within a few months…” Yes, in most cases, I have to agree, but, who has a few months to wait?!? For certain terms, broad-based and popular, getting results on search engines does take time. But think about your brand. Think about the specifics that make you unique to your target audience. If

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The Redesign of Google Maps

One of the most important things we do at CreateWOWmarketing is “feed the Google.” A process of creating and presenting relevant content that can be found. With every client we work with, we teach them about “feeding the Google”, what it means, why it’s important and how it creates value. Google is the largest search engine in the world, so it makes sense. Keep in mind, YouTube is the second largest search engine in the world and Google owns YouTube. So what does that mean? If you’re not “feeding the Google”, you are missing out on potential business. With the

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Marketing 101 – Testing Is Imperative

One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper

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If You Can’t Toot Your Own Horn, Why Have One?

We love our customers. It’s evident in the time we put into every project, the quality of work we produce and the passion we have for all things that go “WOW.”  But it’s a rarity to hear anyone from CreateWOW spouting personal accolades, or “Tooting their horn” so-to-speak. It’s just not our style… Well, today, we received a blessing and a tremendous testimonial from a client of CreateWOW and we’re going to pass along her comments and let the horn-tooting resound. Because… If You Can’t Toot Your Own Horn, Why Have One? Now, this particular client, Lindsay LeMay from Numark

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5 Tips On Writing Blog Posts To Increase Traffic

I’m often asked by clients and peers, “How do I (we) increase my site traffic? How do I (we) get more people to read the blog?” Well, it’s a matter of targeted marketing, brand consistency and good writing.  All of which even the BEST writers, marketers and bloggers struggle with on EVERY post.  But once a successful post formula is found, it’s like crack. You want, no, NEED to do it over and over again until your eyeballs rollback in your head and you fall to the ground in crippling ecstasy… Okay, maybe not that far, but it’s close. 🙂

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What’s In A Social Media Name?

One must be mindful of company name when joining social media outlets. Facebook and Twitter have millions of users so one assumes this tool would be on the forefront of any business person’s mind before making a huge name announcement. Alas, last week Netflix CEO Reed Hastings announced that Netflix has transformed its DVD via mail side of the business into Qwikster. This change makes sense with streaming video gaining popularity while one-day Qwikster may go the way of cassette tapes. Although, that is neither here nor there. The real issue at hand is that the people at Netflix neglected

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