Marketers… You Need A Benchmark!

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The late, great Yankee, Yogi Berra was a prophetic quote machine. One of my favorites has always been, “If you don’t know where you are going, you’ll end up someplace else.” As silly as it sounds, it’s powerful advice. When it comes to measuring marketing performance, it’s imperative to plan your path to success. With that, until you know where you’re starting (setting the benchmark), how do you know where that path will go? Setting the benchmark is important in data-driven marketing campaigns. If you have a program that measures against specific KPI (Key Performance Indicators), but have no benchmark

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How to Stretch Out Your Content Strategy

stretch content strategy

Ah, yes. The daunting craft of consistent content creation. A promotional video for YouTube. A post for the web site. A photo or graphic or video snippet on Instagram. A handful of tweets. And don’t forget to share them to SnapChat, LinkedIn and Facebook. Post an explainer vid on TikTok. And on and on. It’s exhausting! Or is it? In the decade-plus I’ve been developing content strategies for businesses and organizations, staying ahead of the content creation cycle and maintaining consistency always comes down to one simple thing: capitalizing on good content. So I’m going to give you a little

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300 Stories – A New Year, A New Milestone

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Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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Time Has Shrunk. Has Attention to Quality as Well?

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We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

business vampires

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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Video Marketing and Digital Marketing Go Hand in Hand

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Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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A Frightening Marketing Case Study: Telemarketing is Still Marketing, Right?

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Telemarketing is not dead. I have proof. Well, at least I have proof people are still trying. Of course there are still common sense uses for telemarketing, but with the onset of digital messaging, I see its use and utility becoming a little like that of the FAX machine. I rid my business card of even having a FAX number at least 5 years ago. So, that brings me to today’s little marketing case study. While I was at lunch with some close friends, I saw a call come in on my cell phone that I didn’t recognize. Generally, and

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7 Ways to Stay Top-Of-Mind and Make Marketing Connections

top of mind marketing connections

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination of marketing, advertising, public relations and good ol’ fortitude and gumption.  But today, that model has been twisted a bit. The average consumer doesn’t have a lot of faith in “traditional” advertising (check out this Nielsen study – PDF Download: 4MB).  Even online advertising has fallen to the wayside as far as credibility

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5 Free Action Items for Better Digital Marketing in 2019

free digital marketing for 2019

Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same time there were some brilliant marketing events as well. All things considered, it’s time to set up the blocks that tumbled down in 2018 and start building for a more impactful 2019. To help us all get some traction in 2019, we’ve put together 5 action items you and your team (if you have one) can use to make sure you’re on the right track just

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