Marketing at Breakneck Speed – Tips for Staying Top-of-Mind

By on   /   Blog, Brand Marketing, Education and Training, Marketing, Strategy  
how can my company stay top of mind with marketing

Research is showing that traditional models of marketing and effectively connecting to your customers is evolving at breakneck speeds. What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?”

Check out the latest post from SPOKE Communications to learn how you and your team build strategies to keep your brand at the forefront of your target audience!

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How Research and Data Can Refocus Brand Value

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, public relations, SEO, Social Media Marketing, Strategy  
research changes brand value and brand messaging strategies

Today, research drives the data and decision-making behind the world’s biggest brands. So why wouldn’t you use research and data in your own brand messaging? I recently coached a client through a brand value study that revealed some pretty clear paths to connecting to their core audience – paths they’d overlooked before… Click the link to read about more —>

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Marketers… You Need A Benchmark!

By on   /   Blog, Brand Marketing, Education and Training, Marketing, SEO, Social Media Marketing, Strategy  
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The late, great Yankee, Yogi Berra was a prophetic quote machine. One of my favorites has always been, “If you don’t know where you are going, you’ll end up someplace else.” As silly as it sounds, it’s powerful advice. When it comes to measuring marketing performance, it’s imperative to plan your path to success. With that, until you know where you’re starting (setting the benchmark), how do you know where that path will go? Setting the benchmark is important in data-driven marketing campaigns. If you have a program that measures against specific KPI (Key Performance Indicators), but have no benchmark

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Marketing Communications & Recruiting / Retaining Employees in a Competitive Market

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, Marketing, Strategy  
emplyee recruting marketing communications

In a recent conversation with a client, we discussed their struggles recruiting and retaining quality employees. While this is not an uncommon issue these days, we’re seeing companies turn to the marketing communications side to support and augment HR efforts in these matters. Some items we discussed to help gaining traction and retention with new employee recruitment: DEFINE YOUR PRODUCT (Is this the job for them?): Start with the job description. Be upfront with the need each applicant will fulfill as well as the value the hire will provide to the company. The job description and subsequent posting (on your

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The BIG 3 of BIG DESIGN: Graphic Design Tips for Vehicles and More

By on   /   Blog, Brand Marketing, Branding, Case Studies, Design, Education and Training, Spoke Portfolio  
graphic design for vehicle graphics

There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up on

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Good Social Media Engagement While Social Distancing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  
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Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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300 Stories – A New Year, A New Milestone

By on   /   Blog, Brand Marketing, Branding, Case Studies, Education and Training, SEO, SPOKE News  
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Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).

Can I help you tell your story?

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