Posts Tagged des moines iowa

A Day of Brand Marketing and Digital SEO Discovery

andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.

content marketing story telling

“Content is King.” I heard them repeat that phrase over and over. “Content is King.” “Content is King,” meaning, content is what really matters, what rules the marketing world. “Content is King” breathing life into a static world of 1s and 0s, where otherwise, your target audience would be disenchanted and misinformed about your brand, your product or service, your life. I’m here to say, “Baloney.” We can all ooh and ahh and marvel at the “Content is King” concept, but in reality, content is not King and, for good marketing, it never has been. When was the last time

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Protecting Yourself and Your Brand on Social Media

social media best practices des moines iowa

Do you know how to protect your brand on social media? In a recent Lunch-n-Learn for The Clarke County Development Corporation (CCDC), SPOKE Communications was honored to guide a very engaging group through some of the ups and downs of protecting information and the development of business best practices for social media marketing (2nd session in the interactive marketing series for CCDC).  The group consisted of independent entrepreneurs looking to find their bearings in the world of social media marketing to financial institutions looking to protect their brands, their employees, and their families from the risks associated with social media.

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Playing Like The Big Dogs – Make Marketing a Priority

marketing in des moines iowa

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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10.5 Tips: Social Media Etiquette

social media marketing tips des moines iowa

Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with others in your industry and around the globe. Because these social media channels are still fairly new to most, guidance and best practices are often shorted – to the detriment to the users as well as those within their network. So as a “Public Service” of sorts, I’ve put together a quick, 10.5

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Three Tips for Share-Worthy Content

creating share-worthy content

Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really get their messages to their target audiences these days? And if they do happen to see the post, what creates the desire to click, read, and react? How does someone create content that’s truly “Share-Worthy?” Develop “Share-Worthy Content” with these three simple tips: 1) Have a documented content marketing strategy. Did you parents ever tell you to “Think before you speak?” This holds true with building

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Leadership – 4 Ways to Battle “That’s Not My Job”

Whatever happened to the “One for all, and all for one!” mentality of yester-year?  Is this a by-product of downsizing? Corporate America has lost its sense of loyalty to its employees, forcing a loss of loyalty and pride of job from its employees.  Workers are carried along on the wave of “each man for himself”, afraid to extend a hand for fear of having it bitten. In catching up with a previous coworker about her new supervisory position, she was filling me in on the ups and downs of coming into a position with a lot of workers who were

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Email: biz@spokecom.com

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