There’s a certain level of excitement when we get to design vehicle graphics for clients. I mean, who doesn’t love to see their work THAT BIG!?! But every time we’re asked to scale graphics to these extremes, we stop and consider the BIG 3 challenges of BIG DESIGN. Design for resolution Design for movement Design for brand consistency So, when Capital City Fruit out of Norwalk, Iowa brought their latest delivery van concept to us for a brand wrap, before we even opened the vehicle CAD schematics and our design software, we started thinking. What could trip us up onMore Marketing News →
WHAT IF… and just go with me for a second, here… WHAT IF your current email marketing campaign offered more than a 10% discount on your damn widget? WHAT IF your email marketing, in times of crisis, offered HOPE… offered UNDERSTANDING… offered RELIEF?
Food for thought…More Marketing News →
Weathering a business crisis requires a focus on the long game. When considering your crisis messaging strategy, be firmly focused on transparency, consistency and calm to assure your employees & customers that tomorrow will be a better day with better opportunities.More Marketing News →
Today, I hit 300 stories… This is a special milestone for me and SPOKE Communications. Not only from a content marketing and P.R. aspect, but because from the day I started this career I wanted to do nothing but help people tell their stories. Whatever the application – graphic design, photography, videography, copywriting, illustration, public relations, education and training, I live to tell stories. Today, I hit 300 stories (for one client).
Can I help you tell your story?More Marketing News →
Direct mail marketing programs are not dead. They should be an integral part of your Direct Marketing Strategy. Contrary to every social media super star’s testimony to the contrary, when you use “Snail Mail” to send something of value to a customer or a prospect, it’s going to get noticed. I don’t care who you are or what your thoughts are when it comes to checking the mailbox, if there’s something in there with weight, or girth – better yet, if it makes noise – you’re going to open it. And for a marketer, that’s 90% of the battle. WeMore Marketing News →
In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.” I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.” Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉 (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my bestMore Marketing News →
Sometimes I get so laser-focused on the “day-to-day” that I forget the joy in what I do. Outside graphic design, outside web development and maintenance, outside content writing, outside video, outside all of the “tasks,” I love (pronounced “luuuuuuuv”) strategy. As Marie Kondo says, “It sparks Joy.” I love the why. I especially love the how. There’s little more exciting to me than a blank slate laid out in front of me with a goal on one end and a deadline on the other. So, Andy, how do we make the two connect? Today I set aside the “day-to-day” andMore Marketing News →
This is the industrial age of digital marketing. What’s hot today will soon be yesterday’s cold fish. It seems like just a short 12 months ago, we were working on Vimeo engagement strategies and backing off email campaigns. And now, well, email is back on the table and Vimeo is no more than a greasy skid mark on your iPhone. Digital is fickle at best. But as new tools and new technologies are developed, the opportunities to build customer connections are better than ever. Digital marketing is still marketing. It’s just a variety of new tools that make it differentMore Marketing News →
It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT… Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers. But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recentMore Marketing News →
Is partnering with a digital marketing agency the right choice for you? Call it what you will, Digital Marketing, Social Media Marketing, Search Engine Marketing; unless you have experience in marketing and specifically navigating the digital landscape, do you have the time to do your job AND build / manage an acceptable digital footprint? With the ever-evolving nature of digital marketing, as a partner the right digital marketing agency (web agency, social media marketing company, search engine marketing company, etc.) can focus on emerging trends and technologies where your brand can best be presented and engage the customers you wantMore Marketing News →