Website security is no small part of providing great web development for clients. As a service to our customers, Spoke Communications is constantly striving to protect not only the aesthetic integrity of your Websites, your communications and connectivity, but the data therein. In recent months, the “hacking world” has become very aggressive with attempts on accessing the servers, Content Management Systems (CMS), and data within Websites around the Internet. These attacks have caused immeasurable amounts of damage to websites all over the World, and in turn the ability for companies or individuals to be effectively, efficiently, and economically represented online.
More Marketing News →With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing” (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on businesses and consumers alike. What do
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Ever have one of those clients that make all of the others pale in comparison? Yeah. THIS is why we love what we do. Take a listen… [mp3-jplayer tracks=”thisisatestimonial.mp3″] WOAH. Thanks Rick!
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Do you want to understand interactive marketing (social media), or do you want someone to handle it for you? It’s an important and honest question you should ask yourself. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need interactive marketing, but don’t understand what it is and where they will find value. It’s important for us to educate our customers on what interactive marketing is and how to measure the value. We should note that not every business will use interactive marketing the same, along
More Marketing News →One of the most important things we do at CreateWOWmarketing is “feed the Google.” A process of creating and presenting relevant content that can be found. With every client we work with, we teach them about “feeding the Google”, what it means, why it’s important and how it creates value. Google is the largest search engine in the world, so it makes sense. Keep in mind, YouTube is the second largest search engine in the world and Google owns YouTube. So what does that mean? If you’re not “feeding the Google”, you are missing out on potential business. With the
More Marketing News →Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media
More Marketing News →Are you in a business where it’s next to impossible to keep everyone on the same page? Maybe you need to invest in enterprise social networking. It allows for a private online environment where you can share, discuss and keep everyone up to date on projects. Honey, a new enterprise social network is free for business of 10 people or less. If you have more than 10 employees, check out their reasonable pricing options. Honey is different from some of the other social enterprise networks because you can choose how you want information to come to you. If you want
More Marketing News →Technology has been integrated into our daily lives thanks to smartphones, tablets, and social media. A new era has begun and could drastically change the landscape again. Wearable technology provides a way to extend the user experience and put even more data around your wrist or on your head. The line separating the lives we lead and the technology we use has become thin. It has enabled us to do even more with less. A View From Google Glass With the advancement of tools like Google Glass, a wearable computer that rests on your face like a pair of glasses,
More Marketing News →If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:
More Marketing News →So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the
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