Diving Into SEO – A Visual Guide

By on   /   Blog, Education and Training, Marketing, SEO, Strategy  
SEO guide

Our clients love this SEO visual guide. We think you will too! SEO guides are abundant and ever-changing.  Some are useful while others tend to create more confusion than help. With our clients, we’ve created a simple SEO visual guide to help them in Web site development and management. The guide offers a unique perspective to working with your Website as a “Landing Zone” for those jumping into Google (or other search engines) to search for your products or services. At the 10,000 foot view, you have the basics: Do your keyword research Creating a sitemap.xml for your site Submit

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Five Web Marketing Questions You Need to Be Asking

By on   /   Blog, Brand Marketing, Branding, Education and Training, Interactive Media, Marketing, Social Media, Social Media Marketing, Strategy  

Okay, this set of five questions starts with one MAJOR Web marketing discovery question: “How successful is your Web site at accomplishing your marketing goals?” If you don’t know the answer, you need to stop reading now and set proper goals goals.  Only through goal-setting and tracking will you know if you have an effective strategy in place. Once you have that established, work through the following five simple questions to gauge the effectiveness of your Web marketing efforts. When your visitors see your site (and your business) as value-added then doing business with you is an opportunity, not a

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Social Media = ENGAGEMENT Not Numbers!

By on   /   Blog, Social Media Marketing  

Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client mention wanting to have many more Twitter followers and Facebook fans then they do presently. When pressed as to why, there wasn’t a clear answer. Social media can’t be thought of as a way to create “instant sales” but, instead, as a communication tool to truly build your brand. Companies and businesses never

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Optimize Your WordPress Posts / Pages in 10 Quick Minutes

By on   /   Blog, Education and Training, Interactive Media, Social Media Marketing  

With some encouragement (pleading) from our clients, we’ve gone ahead and put together some tips and tricks for organic search engine optimization using the WordPress plug-in called All in One SEO Pack. This is a general overview and just the beginning to the organic SEO process. Future videos will go into further detail on writing for SEO content and working with local search for optimization. We will have more “How-To” video tips, trick and techniques for organic SEO, marketing, brand management and more in the future.   If you’d like to see something specific, please feel free to comment below OR

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