Posts Tagged digital marketing

The Most Important Digital Marketing Question You Need to Answer

digital marketing company in des moines iowa

Do you want to understand digital marketing, or do you want someone to handle it for you? It’s an important and honest question. It can help you decide where your time is best spent and what’s most important to you. We have clients that know they need digital marketing, but don’t understand what it is, where to use it, and how they’ll find value. It’s important for us to educate our customers on what digital marketing is and how to measure its value. We should note that not every business will use digital marketing the same way, nor will they

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4.5 Tools To Get Digital Marketing Right

des moines digital marketing tools

This is the industrial age of digital marketing. What’s hot today will soon be yesterday’s cold fish. It seems like just a short 12 months ago, we were working on Vimeo engagement strategies and backing off email campaigns. And now, well, email is back on the table and Vimeo is no more than a greasy skid mark on your iPhone. Digital is fickle at best. But as new tools and new technologies are developed, the opportunities to build customer connections are better than ever. Digital marketing is still marketing. It’s just a variety of new tools that make it different

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Facebook’s Little Advertising Shell Game: Why You Should Do More Than Boost Post

facebook advertising tips

It’s tempting. There it is, click it. “Boost Post.” – C’mon, BOOOOOOOST IT…  Everyone is doing it. I triple-dog dare you! Or… should you take the leap with bigger Facebook Advertising strategies? Yes, it’s the Facebook Advertising one-click answer – like peer-pressure. In one simple click, you purportedly get a “boost” to your business post; promising more eyes, more action, and more customers.  But if you’d paid attention to recent changes on Facebook, you would have witnessed the “Business Management” interface updates as well as the focus put on actual Facebook Advertising through the platform. Considering the abundance of recent

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Finding The Right Digital Marketing Agency Partner

digital marketing agency des moines

Is partnering with a digital marketing agency the right choice for you? Call it what you will, Digital Marketing, Social Media Marketing, Search Engine Marketing; unless you have experience in marketing and specifically navigating the digital landscape, do you have the time to do your job AND build / manage an acceptable digital footprint? With the ever-evolving nature of digital marketing, as a partner the right digital marketing agency (web agency, social media marketing company, search engine marketing company, etc.) can focus on emerging trends and technologies where your brand can best be presented and engage the customers you want

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A Day of Brand Marketing and Digital SEO Discovery

andrew b. clark spoke communications des moines iowa

Boy, did I miss the days of frequent public speaking. At one time, I had as many as 2 speaking engagements booked for each month of the year (2005, 2006, 2007). While I was starting up SPOKE Communications (previously CreateWOWMarketing), it was a great way to hone my marketing and branding processes through “Live Engagement and Research” and build a resource for client development for the business. Of course, it’s a true testament of the love I have for what we do at SPOKE when I get to stand in front of a group to share marketing communication tips, tricks

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The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.

content marketing story telling

“Content is King.” I heard them repeat that phrase over and over. “Content is King.” “Content is King,” meaning, content is what really matters, what rules the marketing world. “Content is King” breathing life into a static world of 1s and 0s, where otherwise, your target audience would be disenchanted and misinformed about your brand, your product or service, your life. I’m here to say, “Baloney.” We can all ooh and ahh and marvel at the “Content is King” concept, but in reality, content is not King and, for good marketing, it never has been. When was the last time

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VIDEO: Quick SEO Tips for Speedy Ranking Success

SEO tips marketing des moines iowa

Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to mega-corporations doing their best to dominate search position, just HOW to achieve better search rank in Google, Bing and other search engines is often a challenge. SPOKE Communications works with clients to achieve the best success possible through content marketing strategies and organic search engine optimization. We’ve seen some tremendous successes as well as experienced the challenges mentioned above, but through some tried-and-true SEO practices,

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Now’s The Time – Simple Steps to Creating A Video Marketing Strategy

digital video social media

Video marketing has become the latest hot trend in communications strategies. With its entertainment value, not to mention its engagement value, video is your target audience’s best connection to you outside a face-to-face meeting. How do you get the ball rolling with a video marketing strategy? While you may be a savvy communicator and adapted to social media through traditional routes – even content marketing (blogging) – you still lack the skill and technology to make the the video marketing leap. Well, that’s not necessarily the worst problem to have. The problem you have right now is your boss or

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3 Simple Tips for Making Your Email Marketing Campaigns Better

help with email marketing

‘Tis the season for pointless Email … Email Marketing! Email, email everywhere, but not a click to link… Okay that sounded better in my head… We have a love/hate relationship with email. Marketers love it for it’s economy, it’s simplicity and it’s tracking potential. Consumers love it for about a day and then get irritated when their in-boxes are swamped with “Awesome Offers” and “Amazing Deals!”  Marketers and business owners also wring their hands and fret over each and every email they send, wondering, “What do I write about next?” or “Does it say the right thing,” or “…make the

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4 Simple Tips For Better Email Marketing

email marketing des moines iowa

With the the latest changes in SEO algorithms, Google, Bing and Yahoo are FINALLY catching on to ever-evolving black hat “questionable” SEO tactics. With that, “Content Marketing”  (some prefer to call blogging) is becoming less effective and harder to measure success. So what is a digital marketer supposed to do? Email Marketing is a tried and true way to reach your target audience, drive traffic to your website and grow brand, authority and  market share for your company. In this still young digital age, email, just a spry 20-something, still has it’s grip on businesses and consumers alike. What do

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SPOKE Communications, LLC

100 Court Avenue, Suite 210
Des Moines, Iowa 50309

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Email: biz@spokecom.com

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