Marketing Communications & Recruiting / Retaining Employees in a Competitive Market

emplyee recruting marketing communications

In a recent conversation with a client, we discussed their struggles recruiting and retaining quality employees. While this is not an uncommon issue these days, we’re seeing companies turn to the marketing communications side to support and augment HR efforts in these matters. Some items we discussed to help gaining traction and retention with new employee recruitment: DEFINE YOUR PRODUCT (Is this the job for them?): Start with the job description. Be upfront with the need each applicant will fulfill as well as the value the hire will provide to the company. The job description and subsequent posting (on your

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Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team

content marketing and sales strategies

More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact sales. The more you can tell the story of your company, the stronger your team can present itself to your customers. For your sales team, content marketing provides a voice beyond product specifications, statistics and pricing. It offers depth, knowledge and leverage. While many content marketing campaigns focus on external distribution in a public-facing approach, imagine the value of crafting these stories to empower your sales team. The information

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Business Vampires… or “Fresh AB-Negative – FREE for the Taking?”

business vampires

In a recent feature I saw on LinkedIn, the author talked about purging your life from those that make it miserable. “Buzzkills” she called them. Well, in the business world, I call them “Vampires.”  I wrote this feature about 12 years ago when I was pretty new at this blogging and social media thing, so I thought “What the hell, let’s see if I actually knew what I was talking about.”  Surprisingly, “Vampires” are always relevant. I hope you enjoy. 😉  (This post was originally published at TheBrandChef.com.) *** This morning, while still sound asleep (where I do my best

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A.B.C. – Always Be Converting

If I ever get caught up in the online world I like to watch the clip below (don’t watch if you’re offended by strong language…because this clip is pretty “strong”). This is the famous Always Be Closing scene from Glengarry Glen Ross where Alec Baldwin eviscerates a team of under performing real estate salesmen. In a harsh blood boiling way Baldwin reminds me to remember the phrase A.B.C….Always Be Converting. A conversion can be a product sale, a phone call, an email sign up, an SMS text marketing campaign opt in, etc. What does conversion mean to you? Have you

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