Interview: Our Communications Future

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spoke communications des moines marketing company

Interview: Our Communications Future I’m at “that age” now. I can see into the Communications Future! (for what it’s worth) Yep. My eldest daughter is in college, and I’m THAT parent. The parent that the Coe College freshman communications class turns to for “Industry Insight.” While I’m somewhat honored, It’s really making me feel my age. I’ve spent 25 years in the communications industry, 25 years as a communications “Professional.” HA…  While I would never consider myself an “Expert,” I s’pose I could call myself “Professional” at this stage in the game. 🙂 When I started, back in the early

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Midwest Marketer’s Birthday – With Cattle?

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spoke communications des moines marketing company

Midwest Marketer or not, what do most of you do for your birthday? Party? Sure. Gather with friends and celebrate another successful year of living? Of course! But how many of you get to walk the beautiful fields of Iowa shooting video of Corriente cattle? Just us select few Midwest marketers, that’s who! Birthday’s aside, I was so impressed with the Yoke S Ranch’s facilities and their cattle, I wanted to make a quick video about it. If you’re looking for outstanding flavor and nutrition in your beef as well having the advantage of being grass fed and antibiotic-free; the

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CreateWOW HD Web Video – “Behind The Curtain”

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CreateWOW went down to Winterset, Iowa yesterday and shot some great HD web video for a new client of ours. The trip was wet and wild, but the shoot went really well. Interviews, talking head and testimonials are easy to capture in HD video for web when you have the right team on your side! Thanks to the folks at Madison County Medical Associates for allowing us to take up your facility manager’s office for the afternoon. We appreciate your time, your patience and your SWEAT! Maybe next time the air conditioner will be working?

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Marketing 101 – Testing Is Imperative

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One of my colleagues recently asked me,”…out of all the categories of marketing, including online marketing, marketing strategy, ‘Web 2.0,’” yes he used “Air Quotes,” “…market research, etc., what was the most important?” Without hesitation I burst with, “Man, it’s Marketing 101 – Testing is imperative!” Many of my marketing friends might argue and profess that if you don’t have the right positioning statement, reach the target audience, timing, or have the right offer, you won’t succeed. And to that I say SURE! In fact, those are the very elements of a successful campaign that can be identified through proper

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Facebook’s Graph Search Just Made Content Marketing More Powerful

By on   /   Blog, Brand Marketing, Interactive Media, Social Media Marketing  

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

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Use Video To Generate Interest In Your Brand

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A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand.  Generally… YES.  But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s

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Leadership & Parenting: “Just Do Your Best?”

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My parents told me, from kindergarten through college as well as all of my years in competitive sports, “Just do your best,” and with that, I went on into the world a “fairly well-adjusted, happy kid.” I never quite excelled in school. I never quite excelled in sports. Sure, I was a good student and student-athlete, but was “good” really my best? Just do your best? While I love my parents, I have to say it was a mistake to tell me (an incredibly insecure, sensitive, creative child) to “Just do your best.” Think about it.  What are the benchmarks?

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Trade Show Marketing That Wakes The Dead

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I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching PAIN I have from trade show marketing. Simply put, it all comes down tho this: Why do trade shows always seem like three days of the walking dead? Why can’t exhibitors at least pretend to be excited to be there for more than the reason that they aren’t staring at a flickering computer

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If You Can’t Toot Your Own Horn, Why Have One?

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We love our customers. It’s evident in the time we put into every project, the quality of work we produce and the passion we have for all things that go “WOW.”  But it’s a rarity to hear anyone from CreateWOW spouting personal accolades, or “Tooting their horn” so-to-speak. It’s just not our style… Well, today, we received a blessing and a tremendous testimonial from a client of CreateWOW and we’re going to pass along her comments and let the horn-tooting resound. Because… If You Can’t Toot Your Own Horn, Why Have One? Now, this particular client, Lindsay LeMay from Numark

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