As small business owners, sometimes we get so focused on the “tasks at hand” we forget the “bigger picture.” Unfortunately, that happened to me last week. CreateWOW had a couple of projects “Pop Up” that HAD TO get done before the week was out. So, being the eternal “people-pleaser” I am, I did my very best to deliver. (Sound familiar?) In a caffeine induced, gel-crackling, bearded blur, I dug in and wrote scripts, created and produced radio and webinar spots, coded, designed and delivered as quickly as I possibly could. Logos. Creative outlines. Proposals. You name it, I was a
More Marketing News →If you didn’t realize it, AGRICULTURE is big business – not just the growing of plants and livestock production aspects, which luckily has seen an uptick even in the struggling financial economy as of late. We’re talking the business of being involved in the “Ag” world. Agritourism, Ag education, Ag sciences and others have all seen a huge surge of interest and involvement in the past decade. No longer do we drive through the green fields of Iowa, Nebraska and other Midwest states and just see corn, beans, pigs, cows, more corn, more beans, more pigs… well, you get our
More Marketing News →On Wednesday of last week, I gave Mediacom a call on the Social Media Phone. HOW? By doing this, I posted on Twitter: “Hey Mediacom, my web connection is on the fritz, can you guys please give me a call?” Why did I post it to Twitter instead of just picking up my “real” phone? Well, a couple reasons: I HATE being on hold. And anyone that’s EVER called Mediacom knows that’s their favorite game. And I know from past engagements that Mediacom is listening and answers the “Social Media Phone” Is Social Media becoming a new channel for customer
More Marketing News →Growth is a positive thing. I mean growth that produces great things: Business opportunities Professional credibility Community ties Industry stability Economical security ALL good things, right? YES! So why not join the CreateWOW team and grow with us (me)? If you have a desire to join a nimble, progressive marketing and communications company with a drive to change how companies use media, then I want to hear from you. CreateWOWmarketing, LLC has brought on a handful of new clients that will require talent and support from: Public Relations Professionals Media Buyers and Managers Account and Marketing Managers Creatives and Multi-Channel
More Marketing News →There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among small business jumped from a meager 12% in 2008 to 24% in the following year (Yes, doubled). Of those using social media, 69% post regular updates / articles of relevance to sites like FaceBook and LinkedIn. Two additional stats that made me smile were: 54% monitor positive / negative feedback via social networks,
More Marketing News →Entrefest was such a HUGE success this year that we just HAD to show the world how much fun we had. The EntreFest program covered workshops and seminars for small to medium sized businesses (SMB) and entrepreneurs covering everything from social media, marketing and search engine optimization to financial structuring for small business, sales and networking. It was a VERY full few days, but we ALL took something valuable away from it.
More Marketing News →With some encouragement (pleading) from our clients, we’ve gone ahead and put together some tips and tricks for organic search engine optimization using the WordPress plug-in called All in One SEO Pack. This is a general overview and just the beginning to the organic SEO process. Future videos will go into further detail on writing for SEO content and working with local search for optimization. We will have more “How-To” video tips, trick and techniques for organic SEO, marketing, brand management and more in the future. If you’d like to see something specific, please feel free to comment below OR
More Marketing News →I just finished Daniel Pink’s “A Whole New Mind” after about 2 months of trying to “get my read on” (it takes discipline… go figure). With the holidays and starting my own business (CreateWOW), I was having troubles committing the time I needed to sit down and focus on reading and figuratively feed the monster that Michael Wagner awoke 7 years ago with “Orbiting The Giant Hairball.” ANYWAY… Pink’s book inspired me. Not simply because he says right brainers (the more empathetic, creative and “Big Picture”- type people) are destined to run the show; it proved to me the track
More Marketing News →The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)
More Marketing News →At CreateWOWmarketing, it’s no secret that cause marketing is close to our hearts and always something we’re looking out for – for ourselves and for our clients. It’s a fantastic way to give back to a specific movement, cause, foundation or charity while raising the awareness of your brand. CreateWOW has a done a lot of marketing for non-profits and foundations since its inception, and it never seems to get any less rewarding. With that, our friends over at Boesen the Florist have decided to show us exactly how it’s done! As one of the biggest privately owned florists in
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