We made a couple text edits and sent the client a new proof of the mailer. Through the beauty of technology, we watched as they opened the email, clicked on the proof, glanced over the last round of edit requests, and snap – off to press! But something was bothering me. It was negligible, almost like a shadow that I could see out of the corner of my eye but never quite catch. Deadlines. Because of deadlines, I sent the approved art off to press anyway. That was Friday. Today, only a few days later, we’re re-ordering the print run.
More Marketing News →Logo, identity, and branding, are all words that seem to be interchangeable amongst the general public. Generally, it’s just us designers and marketers that to get all worked up about the differences. I can’t count how many cups of coffee were assaulted with a roundtable of fuming designers complaining about the lack of respect “real branding” gets versus the $99.00 logo mills that continually “steal” work form us. A recent inquiry from a friend made me think about logo design and branding from a different perspective. Maybe all he needed WAS a logo. “Hey Drew, I need a logo for
More Marketing News →We normally don’t feature client work in the blog, but we’re really excited for the Website redesign we just finished, and we consider the process we took for this client one of the most important learning experiences we’ve had in a long time. When it comes to Website Design, you may find opportunities where you least expected. {The Client} hadn’t asked for the site updates nor did we expect to just walk in with a project and have the client say “Sure, we’ll spend some money with you! What the hell?” Canine Craze Performance Center, a professional dog training and
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