Good Social Media Engagement While Social Distancing

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Engaging brands on Twitter and Facebook and other various social media channels have a unique challenge when it comes to truly building community and support behind their brands.  Do brand managers monitoring their social media experience engage every tweet and post that mentions their name, product, service or industry? How appropriate is it to “chime in” on conversation streams with advice and “promotions?” And when is the line crossed from Good Social Media Practice to Something Dangerous? Below, we’ve put together four helpful tips to remember when it comes to being a good steward of your social media brand. While

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Video Marketing and Digital Marketing Go Hand in Hand

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Many marketing companies specialize in services. We get it. Video marketing companies steer their clients to channels like YouTube and Vimeo where views and shares can be measured and tracked. Digital or social media marketing companies focus on creating content that garners search engine love as well as likes and shares through similar channels like Facebook, Twitter, Tumblr, email programs, and more. But why do the two have to be siloed? Technology is no longer a barrier to good marketing and storytelling. Mobile devices now have photo and video capabilities that rival many prosumer model cameras. With a little forethought

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10.5 Tips: Social Media Etiquette

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Blogs, microblogs, social networks like Facebook, Tumblr, Twitter, Snapchat, Instagram, LinkedIn are popping up daily.  Their availability to the masses is exciting and fun, even educational and inspirational.  Never before has it been easier to share knowledge, express creativity, build personal and business brands, and connect with others in your industry and around the globe. Because these social media channels are still fairly new to most, guidance and best practices are often shorted – to the detriment to the users as well as those within their network. So as a “Public Service” of sorts, I’ve put together a quick, 10.5

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Facebook’s Graph Search Just Made Content Marketing More Powerful

If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in Facebook more of an honest “query-style” approach – wherein it will search for your specific terms as usual, but also suggest related results based on varying degrees of separation between your query and the related returns. So, from a content marketing standpoint, if you have been strategically building relevant content through your posts on and to Facebook, Facebook’s Graph Search just made your content marketing more powerful! From NBCNews.com:

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How to Control Your Facebook Page Feed

So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the

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VIDEO: Focus Your Social Media Marketing

Trying to control social media is like trying to drink the ocean one cup at a time. For successful marketing and communications, companies need to TARGET their social media efforts to their local level to better engage with their audience. Using Twitter Hashtags, Facebook Groups and Events as well as some common sense, the following video explains how to create a more focused social media marketing approach. Focus Your Social Media Marketing Hat tip to our friends at The Des Moines Social Media Club, including Tom Brazelton (@TomBrazelton on twitter_ and the whole @SMCDSM crew as well as a BIG

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Social Media = ENGAGEMENT Not Numbers!

Most of us realize by now that a big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers, but after a recent conversation, I found this bared repeating. “A big number of followers doesn’t immediately equal ENGAGED, RELEVANT or INFLUENTIAL followers…” We had a client mention wanting to have many more Twitter followers and Facebook fans then they do presently. When pressed as to why, there wasn’t a clear answer. Social media can’t be thought of as a way to create “instant sales” but, instead, as a communication tool to truly build your brand. Companies and businesses never

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Blowin’ Up The New Tech Bubble!

It is official you (and your Mother) can now buy a share of LinkedIn As we wrote in a previous post, more social media stocks are going public this year. LinkedIn has beat Facebook, Skype, Zynga, Twitter and Groupon to the metaphorical punch. The price per share at closing time May 19th had settled on $94.25 more then doubling the IPO of $45. That means that the market value represents almost 37 times last years sales for LinkedIn or $8.9 billion. Lets compare this to Google Inc’s shares that are valued at just under six times sales for 2010. Warning

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans. One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among small business jumped from a meager 12% in 2008 to 24% in the following year (Yes, doubled). Of those using social media, 69% post regular updates / articles of relevance to sites like FaceBook and LinkedIn. Two additional stats that made me smile were: 54% monitor positive / negative feedback via social networks,

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“Social Media” Sleeps with the Fishes

I hope you’re still with me and please let me explain. Like many of us, I live in an always on, hyper-connected, socially engaging, linking, tweeting, statusing, emailing, automating, filtering, searching, blogging, podcasting, video’ing world that accelerates geometrically each few months. In this world it’s hard to remember that most businesses are still NOT doing much of the above as part of an overall web strategy. If I meet with 100 businesses over the next week, I’ll find that 50 are “experimenting” with some of the above and perhaps 1 or 2 are strategically using over 50% of the tools

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