The Entrepreneur Brand

By on   /   Blog, Brand Marketing, Branding, Education and Training, Marketing, Social Media, Social Media Marketing, SPOKE News  
branding entrepreneur des moines iowa marketing communications

I had the honor of heading down to southern Iowa last night to talk to the Entrepreneurship students at South West Iowa Community College (SWiCC). My charge was easy enough; explain the steps I’d taken through entrepreneurship and how branding affected my decisions and the development of my business. But then I thought a bright-eyed group of burgeoning entrepreneurs deserved more than my typical “TRUE Branding 101” spiel. This presentation required a little “from the heart?” A little “I’ve been in your shoes?” Maybe this needed to be a little more personal. Of course, branding for entrepreneurs is paramount. “Without

More Marketing News →
Back to Top

Author, Jim Collins on Iowa Entrepreneurs and Businesses

By on   /   Blog, Education and Training, SPOKE News  

CreateWOWmarketing was honored to be asked to document the 2012 ABI “Taking Care Of Business” Conference in Des Moines, Iowa. Along with streaming amazing breakout sessions and documenting the trade show, we had the privilege of hearing the Keynote speaker, Jim Collins, author of “Good to Great” and “Great By Choice.” While Mr. Collins didn’t fail to deliver on the keynote (more on that later), we were ultimately BLOWN AWAY by his comfort in allowing us to take a handful of his extremely valuable time to give us his thoughts on the business environment in Iowa. Some immediate takeaways from

More Marketing News →
Back to Top

*VIDEO* EntreFest 2011 Closes with Great Reviews!

By on   /   Blog, Education and Training, Interactive Media, Social Media Marketing, SPOKE News  

Entrefest was such a HUGE success this year that we just HAD to show the world how much fun we had. The EntreFest program covered workshops and seminars for small to medium sized businesses (SMB) and entrepreneurs covering everything from social media, marketing and search engine optimization to financial structuring for small business, sales and networking. It was a VERY full few days, but we ALL took something valuable away from it.

More Marketing News →
Back to Top

The Art of Networking – by Adam Steen at Entrefest 2011

By on   /   Blog, Education and Training, SPOKE News  

I had the honor of working with the marketing panel and producing media for Entrefest 2011 last week.  We had some spectacular speakers and some break-out sessions on marketing, sales, technology, finances and management for entrepreneurs.  But as always, there were some standout sessions. Adam Steen’s (from 25 Connections) session on Networking was one that got a LOT of positive reactions.  Below, thanks to Adam and the Entrefest crew, we’ have captured and re-posted the session! (sorry for the typing and my loud laughter…  I was right behind the camera and couldn’t resist being involved!)

More Marketing News →
Back to Top