So, we’ve been asked about the news feed on Facebook and how to assure that the pages you “Like” are showing on your wall. While it’s a simple fix, Facebook has certainly gone through some extensive efforts to make it confusing to the “general” user… Once you “Like” the page, you’ll see their posts on your wall for a short time, but if you do not engage for a period of time, Facebook’s programming assumes you’re no longer interested and takes it from your wall. This DOES NOT mean you no longer “Like” the page, but that Facebook thinks the
More Marketing News →A client asked me the other day, because I work quite a bit in video, if I encouraged others to use video to generate stronger interest in their brand. Generally… YES. But why? At the time, I couldn’t give him a definitive answer. I use many sources to create interest in the brands I manage, so to single out video made it difficult to communicate the sole benefit to their brand. Eventually, the conversation diverted to other topics, but I just couldn’t forget the question. So, out of curiosity, I clicked on the YouTube link on one of that customer’s
More Marketing News →Yes. For those of you that might have been hiding under a rock on Monday, there was a HUGE disturbance in the force. It was like the voices of millions of websites cried out and were suddenly silenced all at once. Our King, our Mohamed atop the mountain was … down. For hours on Monday the King of all web domains, GoDaddy, was nowhere to be found, on the web or anywhere else for that matter. Well, at least it seemed like it. With that, millions of websites and interactive outposts such as email accounts, e-commerce sites and blogs were
More Marketing News →My parents told me, from kindergarten through college as well as all of my years in competitive sports, “Just do your best,” and with that, I went on into the world a “fairly well-adjusted, happy kid.” I never quite excelled in school. I never quite excelled in sports. Sure, I was a good student and student-athlete, but was “good” really my best? Just do your best? While I love my parents, I have to say it was a mistake to tell me (an incredibly insecure, sensitive, creative child) to “Just do your best.” Think about it. What are the benchmarks?
More Marketing News →What is it that you’re willing to GIVE AWAY to help build your brand? Branding isn’t necessarily about you, nor is it even about making money (although that helps). Sometimes building a brand less about what you get and more about what you give. Giving part of your brand is a piece of the marketing puzzle that Michael Hyatt talks about in his book, “Platform” and he illustrates this technique wonderfully at his blog, www.MichaelHyatt.com. Here is a prime example: “7 Reasons To Buy My New Book” From my perspective, if you receive permission from your target audience to GIVE
More Marketing News →Here’s a quick snapshot of what we do at CreateWOW to facilitate TRUE branding and integrated marketing strategies for our clients. We think we need a lot of dry erase paint or a bigger office. What do you think?
More Marketing News →I’ve been in a bit of a trade show marketing mindset lately. Primarily, because I just helped our friends over at pcCentral with their trade show presence for the ABI “Taking Care Of Business” Conference in Des Moines. It also has to do with an ongoing, aching PAIN I have from trade show marketing. Simply put, it all comes down tho this: Why do trade shows always seem like three days of the walking dead? Why can’t exhibitors at least pretend to be excited to be there for more than the reason that they aren’t staring at a flickering computer
More Marketing News →CreateWOWmarketing was honored to be asked to document the 2012 ABI “Taking Care Of Business” Conference in Des Moines, Iowa. Along with streaming amazing breakout sessions and documenting the trade show, we had the privilege of hearing the Keynote speaker, Jim Collins, author of “Good to Great” and “Great By Choice.” While Mr. Collins didn’t fail to deliver on the keynote (more on that later), we were ultimately BLOWN AWAY by his comfort in allowing us to take a handful of his extremely valuable time to give us his thoughts on the business environment in Iowa. Some immediate takeaways from
More Marketing News →We love our customers. It’s evident in the time we put into every project, the quality of work we produce and the passion we have for all things that go “WOW.” But it’s a rarity to hear anyone from CreateWOW spouting personal accolades, or “Tooting their horn” so-to-speak. It’s just not our style… Well, today, we received a blessing and a tremendous testimonial from a client of CreateWOW and we’re going to pass along her comments and let the horn-tooting resound. Because… If You Can’t Toot Your Own Horn, Why Have One? Now, this particular client, Lindsay LeMay from Numark
More Marketing News →Have you become victim of the digital world of photography? On Friday the 5th of May, CreateWOWmarketing presented the following photography in communications deck to the Iowa Association of Electric Cooperatives. In our presentation, we discussed the use of photography as a STRATEGIC communication tool as well as showed the audience some tips and tricks for making their photos better – from better photo composition to photography styles and mediums that would enhance their communications needs. Then we broke out into groups and shot some test photos using some of the styles and techniques mentioned in the presentation. Overall, it
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