Do You Have Clear Video Marketing Strategies?

By on   /   Blog, Education and Training, Interactive Media, Marketing, Strategy, Video Marketing  
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Video Marketing is becoming more prevalent every day. Whether it’s streaming Facebook live videos or higher-end produced pieces, it’s become such a valuable tool that companies looking for better engagement, better brand representation and clear, concise messaging are jumping into the video marketing game. For over a decade, the SPOKE team has been producing videos for our clients. Added to an effective content marketing plan, video offers the end users, the client’s target audience, a strong connection with imagery, messaging, and branding in a sweet, entertaining, encapsulated package. Here are a couple samples from recent projects SPOKE produced for client video

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4.5 Tools To Get Digital Marketing Right

By on   /   Blog, Industry News, Interactive Media, Marketing, SEO, Social Media, Social Media Marketing, Strategy, Technology  
des moines digital marketing tools

This is the industrial age of digital marketing. What’s hot today will soon be yesterday’s cold fish. It seems like just a short 12 months ago, we were working on Vimeo engagement strategies and backing off email campaigns. And now, well, email is back on the table and Vimeo is no more than a greasy skid mark on your iPhone. Digital is fickle at best. But as new tools and new technologies are developed, the opportunities to build customer connections are better than ever. Digital marketing is still marketing. It’s just a variety of new tools that make it different

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Three Strategic Factors to Successfully Integrating Video Marketing

By on   /   Blog, Brand Marketing, Education and Training, Interactive Media, Marketing, SEO, Strategy, Technology, Web Video  
digital video marketing strategy des moines

Video marketing has become the hottest trend in communications strategies. With the world turning to live streaming and video conferencing during the pandemic, it’s no wonder video has become the smart marketers’ communications tool of choice. Video’s intrinsic entertainment value and increased engagement potential is an audience’s most natural connection to you and your brand outside an actual face-to-face meeting. Now is the best time to kick off that video marketing program. So, how do you get the ball rolling integrating video marketing into your marcom strategy? While you may be a fantastic communicator, quickly adapting to social media, integrating

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CreateWOW HD Web Video – “Behind The Curtain”

By on   /   Blog, Education and Training, SPOKE News  

CreateWOW went down to Winterset, Iowa yesterday and shot some great HD web video for a new client of ours. The trip was wet and wild, but the shoot went really well. Interviews, talking head and testimonials are easy to capture in HD video for web when you have the right team on your side! Thanks to the folks at Madison County Medical Associates for allowing us to take up your facility manager’s office for the afternoon. We appreciate your time, your patience and your SWEAT! Maybe next time the air conditioner will be working?

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