A Frightening Marketing Case Study: Telemarketing is Still Marketing, Right?

telemarketing marketing company in des moines iowa

Telemarketing is not dead. I have proof. Well, at least I have proof people are still trying. Of course there are still common sense uses for telemarketing, but with the onset of digital messaging, I see its use and utility becoming a little like that of the FAX machine. I rid my business card of even having a FAX number at least 5 years ago. So, that brings me to today’s little marketing case study. While I was at lunch with some close friends, I saw a call come in on my cell phone that I didn’t recognize. Generally, and

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The Value of Email Marketing

finding value in email marketing

Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the channel somewhat difficult to grasp, let alone manage. But if done properly, and with purpose, an email campaign can not only raise brand awareness within your target audience, but increase actions that benefit your bottom line – whether that means taking action on a goal or mission, or clicking through to purchase a product or schedule a service. We recently sat in with a local marketing communications class where the

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Beware The Social Media Spell

social media expert

Unfortunately, this is Social Media Marketing for many: Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Dee… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically throughout the marketing departments of some companies. It’s easy to be seduced. It’s easy to be swayed by viral videos, tweets, and blogs with thousands of readers. It’s easy to think that social media can be the magic pill to fix marketing mishaps. But in our passionate pursuit

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Weibo: The Biggest Unknown Social Media Platform

Weibo. Unless you’ve lived in China for some period of time, I’d wager that this is an unfamiliar term for you, yet as a business professional, it’s time you two become acquainted. Weibo (微薄) is the stylized Mandarin term for “microblog”, a service native to China that in recent years has ignited like a wildfire across mainland netizens, akin to how Twitter has become so common-place in the United States. By “wildfire,” I mean the most popular Weibo platform, Sina Weibo (www.weibo.com), sees over 100 million posts per day (with 503 million registered users). Since 2009, most “Western” social media

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