While doing a little marketing business in South Carolina, I had the opportunity to compare three variations on web video solutions. We shot this video using a Sony AVCHD camera, an iPad as well as a DroidX. You can see the differences in quality, but when it comes to web video, getting the message out is more important. These are just some common sense web video solutions that YOU can try out. Take a look and see how easy it is to create WOW in your own web video!
More Marketing News →The marketing communications business is often misunderstood in terms of value, benefit, and, unfortunately, getting paid. As a creative services firm, prospects often ask communications professionals (us) to do work for free – also known as “speculative creative” or “pitching” in order for the client to determine whether or not they will hire us. It’s the old “try the milk before you buy the cow” scenario and it happens in the marketing communications profession on a daily basis. While some marketing professionals succumb to this dog and pony show in the hopes of getting paid if their results are satisfactory
More Marketing News →People want to do their own marketing, advertising and PR to save money. Unfortunately (or fortunately – however you want to look at it), What they quickly realize is that time IS money and lots of time is going to be spent trying to…
More Marketing News →Some days I sit back in my chair and wonder, “Why the heck isn’t anyone posting?” It’s not for a lack of information. It’s not for a lack of inspiration. It just falls on that blank page! It’s too intimidating. It’s too… blank; so your mind goes blank. In attempts to alleviate that, I’ve coached my clients to keep a journal, either digitally in EverNote, or the “Old fashioned way” in a notebook, of ideas, snippets, quips or even a doodle that would later inspire a blog post (and I’ve changed “blog post” to “article” for most clients – that’s
More Marketing News →It is official you (and your Mother) can now buy a share of LinkedIn As we wrote in a previous post, more social media stocks are going public this year. LinkedIn has beat Facebook, Skype, Zynga, Twitter and Groupon to the metaphorical punch. The price per share at closing time May 19th had settled on $94.25 more then doubling the IPO of $45. That means that the market value represents almost 37 times last years sales for LinkedIn or $8.9 billion. Lets compare this to Google Inc’s shares that are valued at just under six times sales for 2010. Warning
More Marketing News →This is about as political as I get. Considering the events that have unfolded this week (the “untimely” demise of Osama BinLaden), I found it appropriate to speak up. Whatever side of the isle you sit on or whatever God you pray to, take heed. Look beyond yourself – just for 60 seconds. THEN, go back to what you were doing, knowing that there IS more. May 2, 2011: I watched a riveting documentary on Dr. Martin Luther King last night and felt compelled to talk about committing to something. More importantly, the relentless pursuit of committing to something greater
More Marketing News →On Wednesday of last week, I gave Mediacom a call on the Social Media Phone. HOW? By doing this, I posted on Twitter: “Hey Mediacom, my web connection is on the fritz, can you guys please give me a call?” Why did I post it to Twitter instead of just picking up my “real” phone? Well, a couple reasons: I HATE being on hold. And anyone that’s EVER called Mediacom knows that’s their favorite game. And I know from past engagements that Mediacom is listening and answers the “Social Media Phone” Is Social Media becoming a new channel for customer
More Marketing News →I had the honor of working with the marketing panel and producing media for Entrefest 2011 last week. We had some spectacular speakers and some break-out sessions on marketing, sales, technology, finances and management for entrepreneurs. But as always, there were some standout sessions. Adam Steen’s (from 25 Connections) session on Networking was one that got a LOT of positive reactions. Below, thanks to Adam and the Entrefest crew, we’ have captured and re-posted the session! (sorry for the typing and my loud laughter… I was right behind the camera and couldn’t resist being involved!)
More Marketing News →Color me inspired. His name is Matt Morgan. Unassuming, but as deep and spiritual as any man I’ve ever met. Matt and I met at the monthly #CIB (Central Iowa Bloggers) event a while back. This is a great event where every first Friday of the month, bloggers, social media newbies and seasoned stud-bolts alike gather in conversation and coffee to share ideas and foster strength in our passion for blogging and social media. It’s a joyful and exciting morning (about 6 hours worth for some) and you’re guaranteed to see a handful of new faces along with the #SMCDSM
More Marketing News →With some encouragement (pleading) from our clients, we’ve gone ahead and put together some tips and tricks for organic search engine optimization using the WordPress plug-in called All in One SEO Pack. This is a general overview and just the beginning to the organic SEO process. Future videos will go into further detail on writing for SEO content and working with local search for optimization. We will have more “How-To” video tips, trick and techniques for organic SEO, marketing, brand management and more in the future. If you’d like to see something specific, please feel free to comment below OR
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