Playing Like The Big Dogs – Make Marketing a Priority

marketing in des moines iowa

What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,

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There’s Smart, Then There’s “Wicked Smaht”

The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)

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Just A Reminder… GET TO WORK!

In a conversation with one of my Des Moines social media buddies this morning, I was reminded that with the onset of CreateWOWmarketing, I’ve (As CreateWOW AND TheBrandChef) fell off a bit on my posting regularity.  Sure, it’s one of those “The cobbler’s kids have no shoes” situations.  How can I create content and meaningful posts when I’m spending 12 hours or more a day doing it for my clients? Then I remembered a post I’d written over at The Brand Chef.  It kinda shook me from my “production-boy” slumber… the contents of THAT post are below. Let me know

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A Perfectly Blogable Moment?

Create page depth. Use “these” keywords and SEO-friendly content. Blog… Blog… Blog… Post… Post… Post… I sat in a client’s office earlier this week chanting the same words that I’ve been chanting for the last three years. And then, as if I was on autopilot, I detached myself and heard myself say… “Strategic social media marketing isn’t so much having the social media tools, but knowing where and when to use them to support your brand and your targeted market.” Oh my God, did I really say that out loud? I sound like I just read it out of a

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10.5 Ways To Become A Branding Ninja

Assassins. Espionage artists. Spies. Mercenaries. Survivalists. Turtles? Whatever you call them, the Ninjas’ brand is simply cool as hell! They have an aura of overwhelming power, intelligence, stealth and magic that no other warring agent can touch. Sure, the “Ninja” brand has been copied, stolen and spoofed, but it just can not be duplicated. Now THAT’S a strong brand… So, when it comes to really stepping up and differentiating your product or service from your competition, why not pull some hints from the code of the Ninja into your branding? Follow The Code Of The Branding Ninja: A Branding Ninja

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