What’s the difference between your brand and that of, let’s say, Coke? Size? Sure, but you don’t think Coke has always been a billion dollar a year company do you? What else? Budget? Staff? Investors? All acquired through growth. So maybe the question should be, “Why aren’t you as big as Coke?” What would be your answer? Without a lot of drama and fanfare, the answer is simply marketing. Coke made (and still makes) Marketing a Priority. (Here’s their 2013 annual report just to verify.) And you can look at the annual reports of Pepsi, Doritos, General Motors, IBM, Apple,
More Marketing News →The internet has given access to information that just 10 years ago was incredibly hard to find. In a simple Google search, you could find the gross national product of Norway or simply strive to understand what a “Gross National Product” is in the first place. (yes, I had to look it up to just make sure I remembered Econ-101.) 🙂 There, see? I just opened this post with a “Smart” move to the internet to make sure I wasn’t just referencing subject matter that made me sound astute. That’s the conundrum of endlessly accessible content. Some (most, I assume)
More Marketing News →In a conversation with one of my Des Moines social media buddies this morning, I was reminded that with the onset of CreateWOWmarketing, I’ve (As CreateWOW AND TheBrandChef) fell off a bit on my posting regularity. Sure, it’s one of those “The cobbler’s kids have no shoes” situations. How can I create content and meaningful posts when I’m spending 12 hours or more a day doing it for my clients? Then I remembered a post I’d written over at The Brand Chef. It kinda shook me from my “production-boy” slumber… the contents of THAT post are below. Let me know
More Marketing News →Create page depth. Use “these” keywords and SEO-friendly content. Blog… Blog… Blog… Post… Post… Post… I sat in a client’s office earlier this week chanting the same words that I’ve been chanting for the last three years. And then, as if I was on autopilot, I detached myself and heard myself say… “Strategic social media marketing isn’t so much having the social media tools, but knowing where and when to use them to support your brand and your targeted market.” Oh my God, did I really say that out loud? I sound like I just read it out of a
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